CMORoom Insider

It was so inspiring bringing together such a forward thinking group of marketing leaders from all industries together last night. A few themes consistently surfaced in our conversation: the importance of identifying recurring revenue opportunities through thoughtful cross-sell and upsell strategies, and the role CRM data mining plays in uncovering those opportunities. We also discussed how the most effective organizations treat brand and performance marketing as complementary

One news brief. One weekly dose. Essential news that makes a mark and shapes what’s next. 🤖 AI-Driven Advertising Tests Expand with Retail and Enterprise Partners OpenAI has begun testing advertising inside ChatGPT in the United States with major retail partners including Target, Adobe, Williams-Sonoma, and Albertsons. These early pilots aim to explore how contextually relevant ads can appear alongside AI responses during product discovery moments. (PYMNTS) 🔎 Google Acceler

Los Angeles CMORoom delivered! The LA community is truly one of a kind. Every leader in that room brings perspective, candor, and real-world experience — and that’s what makes this community authentic and powerful. Between bites and beverages, the conversations covered everything from CFO/CMO budget alignment to athlete influencers and reaching new audiences, to the rapid shifts in consumer behavior reshaping strategy. MANSCAPED’s Lawn Mower trimmers came up. Fortnite (yes, i

OpenAI and Microsoft deepen AI commercialization push across enterprise tools Microsoft expanded AI copilots across Dynamics, Power Platform, and Ads, while OpenAI rolled out new enterprise features focused on workflow automation and data security—signaling faster AI adoption inside marketing, sales, and performance teams. (Microsoft / OpenAI) Retail media heats up as Amazon, Walmart, and Target roll out new measurement tools Amazon Ads and Walmart Connect introduced expanded

Dallas showed up! Bistro 31 set the backdrop, but the room drove the night. Thank you to everyone who made time for real conversation and real connection. The perspectives were thoughtful, the dialogue was candid, and the relationships felt intentional — exactly what CMORoom is built for. This dinner was a reminder of the value of getting out of inboxes and into the same room. When leaders can pressure-test ideas face-to-face, the takeaways hit different. “Marry, Kiss, Kill”

Thank you all for stepping away from the daily noise and changing up your routine to join us for the evening. It never ceases to amaze me how connections surface in every CMORoom—some of you uncovered ties that went back years, and others more recent, yet overlapped in the wildest way. Everyone made new connections last night. That's what we love about the CMORoom - the power of networking is real. Playing Marry, Kiss, Kill from a marketing and digital lens was so. much. It's

San Francisco showed up — and delivered! We went around the table sharing favorite Super Bowl ads, real takes on AI, and where things are heading across data, design, and marketing. The conversation was open, honest, and actually useful. From how teams are using AI to grow smarter, to how brands are handling performance in a more complicated landscape, there were plenty of practical insights to take back to the office. Even better? Real connections happen when CMOs and senior

What an incredible evening at CMORoom in NYC! To our longtime champions and first-time guests: the night was special because you showed up ready to connect, share real perspectives, and enjoy great conversation over dinner. Thank you for being part of it. And yes — Manhatta absolutely delivered on the views and the vibe. A special thank you to Robyn for joining us as our VIP guest and for the powerful reminder that community matters. We all need spaces where we can bring our

CMORoom  is excited to share that Robyn Streisand , Founder, CEO, and die-hard entrepreneur, will open the evening with special welcome remarks as our VIP guest. Robyn is an award-winning visionary, leader, and catalyst for powerful connection and growth. At this event, Robyn is putting it all on the table—from the bold strategies behind building Fortune-level brands to the real-world lessons, breakthroughs, and challenges that have defined her journey. Don’t miss this opport

Meta’s ad machine keeps accelerating while AI spend explodes Meta reported $59.89B in Q4 2025 revenue, including $58.14B in ad revenue (+24% YoY), and is guiding to $115B–$135B in 2026 capex—signaling even more AI-fueled changes to targeting, measurement, and creative workflows. (The Wall Street Journal / Business Insider) TikTok’s U.S. ownership reset is now official—and advertisers should expect changes TikTok finalized a new U.S.-based joint venture structure: Oracle, Silv

🥂 CMORoom Chicago kicked off 2026 in a big way. Last night’s CMORoom dinner at Adalina Prime  was one of our most well-attended gatherings yet—and a powerful reminder of why this community exists. A defining moment came from Clive Sirkin , who perfectly captured the spirit of the room: “The highest return on investment is investing in relationships.” The conversation flowed exactly how CMORoom is meant to—honest, executive-level, and forward-looking: → AI truths vs. myths—an

1. Get ready for the AI ad-pocalypse Generative AI is rapidly reshaping advertising, lowering production costs and flooding feeds with AI-generated ads, but also sparking backlash about creativity, authenticity, and consumer reactions. Some brands embrace AI, others push back, and a counter-movement celebrating imperfect, human creativity is emerging. Source: https://tinyurl.com/AI-Ads-Verge 2. TikTok launches new ad solutions  targeting entertainment marketers TikTok is expa

This week’s CMORoom Weekly Roundup captures the ideas, innovations, and moments shaping what comes next. From CES 2026 showstoppers and the future of autonomous mobility to major shifts in ad tech, immersive brand activations, and standout entertainment marketing, these stories reflect how technology, creativity, and strategy are colliding as we head deeper into 2026. Here’s what caught our attention—and why it matters. 1. CES 2026 showstoppers: 10 top gadgets you have to see

A blimp, Timothée Chalamet and a Wheaties box: Behind the 'Marty Supreme' marketing blitz A24's marketing strategy for "Marty Supreme" included flying a blimp over Los Angeles, releasing Wheaties boxes with Timothée Chalamet on them and exclusive merch. “Marty Supreme” represents A24’s biggest production budget to date, at about $60 million. The marketing cost though is widely believed to be less expensive than a traditional campaign because of its reliance more on unconventi

Here's a look at what's been going on. What strikes your interest? Let us know!

🛍️ Macy's to Pilot Amazon Retail Ad Service Macy's is set to become the first major retailer to pilot the Amazon Retail Ad Service, extending Amazon.com 's sponsored product ads to the Macy's Media Network. This collaboration allows Macy's to partner with brands that may not meet its ad investment thresholds, giving Amazon a percentage of sales while Macy's handles fulfillment. The move marks an evolution in retail media, merging two large commerce ecosystems. Full story:...

📊 AdWeek Spotlight: The Future of Martech Innovations AdWeek dives into how the latest martech innovations are transforming advertising. From advanced personalization engines to new cross-channel analytics tools, the publication explores how brands are leveraging emerging tech to outperform competitors. Read full story 🧑‍💼 C-Suite Leadership Moves Signal Industry Shifts Executives across the industry are stepping into new roles. Notable moves include the appointment of a

The advertising world has always been shaped by social shifts, technological trends, and economic cycles. But nothing in recent memory has disrupted and redefined the industry quite like the COVID-19 pandemic. The contrast between advertising immediately before the pandemic and advertising today is stark. From tone and targeting to platforms and priorities, nearly every aspect of the field has evolved to meet the demands of a changed world. In the months leading up to 2020, a