CMORoom Insider

Here's a look at what's been going on. What strikes your interest? Let us know!

🛍️ Macy's to Pilot Amazon Retail Ad Service Macy's is set to become the first major retailer to pilot the Amazon Retail Ad Service, extending Amazon.com 's sponsored product ads to the Macy's Media Network. This collaboration allows Macy's to partner with brands that may not meet its ad investment thresholds, giving Amazon a percentage of sales while Macy's handles fulfillment. The move marks an evolution in retail media, merging two large commerce ecosystems. Full story:...

📊 AdWeek Spotlight: The Future of Martech Innovations AdWeek dives into how the latest martech innovations are transforming advertising. From advanced personalization engines to new cross-channel analytics tools, the publication explores how brands are leveraging emerging tech to outperform competitors. Read full story 🧑‍💼 C-Suite Leadership Moves Signal Industry Shifts Executives across the industry are stepping into new roles. Notable moves include the appointment of a

The advertising world has always been shaped by social shifts, technological trends, and economic cycles. But nothing in recent memory has disrupted and redefined the industry quite like the COVID-19 pandemic. The contrast between advertising immediately before the pandemic and advertising today is stark. From tone and targeting to platforms and priorities, nearly every aspect of the field has evolved to meet the demands of a changed world. In the months leading up to 2020, a

As we move further into 2025, the role of influencers in marketing has continued to evolve. What began as a simple tool for brand...

Retail media is no longer just an experiment—it’s a billion-dollar battleground. What started as an Amazon-dominated channel has now...

The media landscape in 2025 is fragmented, fast-moving, and fiercely competitive. Consumers don’t think in channels—they move fluidly...

In a world of shrinking attention spans and fragmented consumer journeys, CMOs are under pressure to justify every dollar. Traditional...

Third-party cookies are disappearing—and the clock's almost out. With Google phasing them out across Chrome by the end of 2025, marketers...

Generative AI is no longer a futuristic concept—it's a present-day force reshaping the advertising landscape. From content creation to...

As the world celebrates the 55th anniversary of Earth Day on   April 22 , the urgency to address climate change has never been greater....

In a historic ruling on   April 17, 2025 , U.S. District Judge   Leonie Brinkema   declared that Google illegally monopolized key...

The advertising industry is facing increasing turbulence in 2025. A perfect storm of sweeping tariffs, inflationary pressures, and...

A legal battle between   TikTok Global LLC   and   ByteDance Ltd. , the Chinese parent company of   TikTok Inc. , has erupted into a...

As devastating wildfires continue to ravage Los Angeles County, major corporations and organizations are stepping up to provide crucial...

The recent merger between Disney's Hulu + Live TV and Fubo marks a significant shift in the streaming landscape, with implications that...

In a marketing masterstroke, Beats by Dre has brought back its iconic Beats Pill speaker with a bang, enlisting the star power...

Oracle Corporation, a titan in the software industry, has announced its decision to exit the advertising business, marking the end of a...