CMORoom Insider

One news brief. One weekly dose. Essential news that makes a mark and shapes what’s next. This year’s Juneteenth brand movement isn’t loud, it’s embedded. Along with CMORoom, from a digital marketing lens, Nike, Target, and Netflix leaned into owned channels, platforms, and merchandising signals already in motion. Nike amplified Black creators and athletes across social and owned media, Target increased visibility for Black-owned brands across digital shelves and in-store to

What if your most powerful marketing channel wasn't advertising? What if it was the product itself? That’s the question Tony’s Chocolonely answers better than almost any modern brand. Founded with a mission to eradicate exploitation in the cocoa industry, Tony’s has built a global powerhouse by turning purpose into a core competitive advantage. Its packaging tells a story. Its product design sparks conversation. Its radical transparency builds bulletproof trust. The result? A

Last Thursday, Detroit showed up in the best way possible. Our first Detroit CMORoom was everything we hoped it would be and more. From rooftop views overlooking the city to conversations that stretched well past sunset (and into the weekend), the night was defined by energy, candor, and genuine connection. What stood out most wasn’t just the caliber of leaders in the room—it was the shared pride in Detroit itself. Throughout the evening, we heard stories of family roots, car

It was so great getting everyone together yesterday! Thank you for dedicating your evening to being with us. A huge thank you to Andy Cotten, and AdMedia for making nights like this possible. Andy is a paid media expert and a valuable resource for helping brands expand reach and drive performance. We hope you enjoyed the conversations and connections, and left with a few new perspectives. → Depth of reach is becoming more important than reach alone. Marketers are looking beyo

One news brief. One weekly dose. Essential news that makes a mark and shapes what’s next. The Coca‑Cola Company Appoints New Senior Director of Frontline Marketing Bineet Jain joins Coca-Cola as Senior Director, Frontline Marketing, bringing 18 years of FMCG brand experience to lead local and community-centric brand efforts that support Coke’s global positioning. This move reflects a continued emphasis on connecting with consumers at the retail and regional level. (Media Bri

The future belongs to brands willing to test, learn, and adapt early. AI may power the future, but human insight is still the real competitive advantage. In this CMORoom Spotlight, we had the opportunity to sit down with Courtney Register, Group Director at WPP Media, to discuss how AI is transforming media agencies, redefining the role of strategists, and forcing brands to rethink authority, measurement, and digital reputation in an AI-first world. Artificial intelligence is

Customers want as much clarity as possible, less confusion, more clarity. At CMORoom, some of the most valuable conversations happen before the dinner even begins. Ahead of our Atlanta gathering at Little Sparrow, we sat down with Shermika Dunner, Innovation Leader, Brand and Insights, Kimberly-Clarks, to discuss the evolving role of marketing leadership, the balance between creativity and data, and why simplicity is becoming one of the most powerful tools in modern marketin

One news brief. One weekly dose. Essential news that makes a mark and shapes what’s next. L’Oréal advances “agentic AI commerce” strategy L’Oréal is accelerating its shift into agentic AI, building systems that don’t just assist consumers but actively guide purchase decisions across digital commerce journeys. Its Beauty Genius platform uses AI agents to personalize skincare routines, product recommendations, and consumer education in real time. Executives describe this as a t

Very few consumer brands completely change how an entire category communicates. Oatly did exactly that. Before Oatly became a global brand, plant-based milk was largely marketed through functional messaging focused on health benefits and dietary alternatives. Most brands in the category looked and sounded interchangeable. Oatly recognized consumers were not just looking for another product. They were looking for brands with personality, perspective, and cultural relevance. In

“Without emotion, loyalty is just a transaction.” That line stayed with the table all night. At CMORoom San Francisco, the conversation covered everything from AI and changing search behavior to influencer marketing, attribution, content fatigue, live experiences, and what actually earns consumer attention today. One thing kept coming up: the brands building real loyalty are creating connection, not just visibility. There was a lot of conversation around how community and in-

What AI says about your brand is becoming just as important as what your brand says about itself. The future belongs to brands willing to test, learn, and adapt early. There was a moment during CMORoom’s dinner at Funke in Los Angeles when the conversation around the table shifted from casual observations into something much bigger. Somewhere between the cocktails, squash blossoms, and nonstop side conversations happening across every corner of the table, the group collective

LA, you’re the kind of brilliance we love. From the squash blossoms (TDF) to the cocktails, conversations, and perspectives shared around the table, the night quickly took on a life of its own — exactly the kind of energy we aim to curate at CMORoom. A few themes that surfaced throughout the evening: → The traditional funnel is broken. → Creators are leading modern brand storytelling. → Brands are prioritizing content velocity and cultural relevance. → The strongest marketing

Marketing gets them in the door. The brand is what brings them back. In today’s marketing landscape, especially in the restaurant industry, there’s no such thing as a clean, linear strategy. Every decision sits at the intersection of competing priorities: immediate revenue versus long-term brand equity, performance marketing versus emotional connection, data versus instinct. For CMOs, the role has evolved far beyond campaigns and channels. It’s about stewardship, of the brand

One news brief. One weekly dose. Essential news that makes a mark and shapes what’s next. Adidas Launches Star-Studded World Cup Campaign Film Adidas dropped its new FIFA World Cup 2026 campaign film featuring Lionel Messi, Bad Bunny, Timothée Chalamet, and rising global soccer stars, blending sports, music, and entertainment culture into one cinematic brand moment. The campaign reflects how major brands are increasingly building cultural relevance through crossover storytell

Strong partnerships rarely begin with a polished pitch, they begin with authenticity. What started as a simple introduction through a mutual connection quickly evolved into a meaningful friendship and powerful professional partnership between Robyn Streisand, Founder and CEO of The Mixx, and Melissa Anderson, President of Search.com, a division of Public Good. Rooted in honesty, shared ambition, and a deep belief in human connection, their relationship has grown alongside the

Marketing loves to say “emotion sells.” Last night proved it. Between the incredible food, espresso martinis, and nonstop conversations, from emojis we love to what we professionally flirt with, it wasn’t just a great dinner. It was watching incredibly smart, accomplished people come together and genuinely connect. And then Kevin Boehm joined the table. Having Kevin with us as Guest of Honor brought a different level of perspective. His take on building iconic brands, creatin

One news brief. One weekly dose. Essential news that makes a mark and shapes what’s next. Devil Wears Prada 2 Builds a Shoppable Brand World The Devil Wears Prada 2 is turning movie marketing into a fully integrated fashion and retail moment, partnering with brands to co-create products inspired by the film rather than relying on traditional licensing. The campaign blurs the line between costume and commerce, allowing audiences to engage with—and purchase—the world of the mov

One news brief. One weekly dose. Essential news that makes a mark and shapes what’s next. Pinterest Emerges as a High-Intent Performance Channel for CPG New research from Pinterest shows that CPG campaigns on the platform are delivering strong, measurable returns, with the majority driving positive incremental ROI and many outperforming broader social benchmarks. Unlike passive social environments, Pinterest functions as a high-intent discovery engine where users are actively

In this conversation, David Lorango, Fractional CMO to global retail brands, shares a candid look at what it really takes to drive performance today, from navigating lower-funnel saturation to leveraging agentic AI and redefining how fashion brands build awareness. Drawing from experience across enterprise retailers and high-growth startups, he breaks down where the real opportunities lie and where many brands are still getting it wrong.

Let’s talk about last night at Quality Meats… because something happened in that room. People showed up present.Real energy, real curiosity, and to-the-point conversations that kept building… they could have gone on forever. And that’s rare. This says everything about the NYC CMORoom community: intelligent, intentional, and deeply aware that the right connection at the right time can change everything. That’s what CMORoom is about. Not scale. Purpose-driven. Just putting the