CMORoom Insider

1. Get ready for the AI ad-pocalypse Generative AI is rapidly reshaping advertising, lowering production costs and flooding feeds with AI-generated ads, but also sparking backlash about creativity, authenticity, and consumer reactions. Some brands embrace AI, others push back, and a counter-movement celebrating imperfect, human creativity is emerging. Source: https://tinyurl.com/AI-Ads-Verge 2. TikTok launches new ad solutions  targeting entertainment marketers TikTok is expa

This week’s CMORoom Weekly Roundup captures the ideas, innovations, and moments shaping what comes next. From CES 2026 showstoppers and the future of autonomous mobility to major shifts in ad tech, immersive brand activations, and standout entertainment marketing, these stories reflect how technology, creativity, and strategy are colliding as we head deeper into 2026. Here’s what caught our attention—and why it matters. 1. CES 2026 showstoppers: 10 top gadgets you have to see

A blimp, Timothée Chalamet and a Wheaties box: Behind the 'Marty Supreme' marketing blitz A24's marketing strategy for "Marty Supreme" included flying a blimp over Los Angeles, releasing Wheaties boxes with Timothée Chalamet on them and exclusive merch. “Marty Supreme” represents A24’s biggest production budget to date, at about $60 million. The marketing cost though is widely believed to be less expensive than a traditional campaign because of its reliance more on unconventi

Here's a look at what's been going on. What strikes your interest? Let us know!

🛍️ Macy's to Pilot Amazon Retail Ad Service Macy's is set to become the first major retailer to pilot the Amazon Retail Ad Service, extending Amazon.com 's sponsored product ads to the Macy's Media Network. This collaboration allows Macy's to partner with brands that may not meet its ad investment thresholds, giving Amazon a percentage of sales while Macy's handles fulfillment. The move marks an evolution in retail media, merging two large commerce ecosystems. Full story:...

📊 AdWeek Spotlight: The Future of Martech Innovations AdWeek dives into how the latest martech innovations are transforming advertising. From advanced personalization engines to new cross-channel analytics tools, the publication explores how brands are leveraging emerging tech to outperform competitors. Read full story 🧑‍💼 C-Suite Leadership Moves Signal Industry Shifts Executives across the industry are stepping into new roles. Notable moves include the appointment of a

The advertising world has always been shaped by social shifts, technological trends, and economic cycles. But nothing in recent memory has disrupted and redefined the industry quite like the COVID-19 pandemic. The contrast between advertising immediately before the pandemic and advertising today is stark. From tone and targeting to platforms and priorities, nearly every aspect of the field has evolved to meet the demands of a changed world. In the months leading up to 2020, a

As we move further into 2025, the role of influencers in marketing has continued to evolve. What began as a simple tool for brand...

Retail media is no longer just an experiment—it’s a billion-dollar battleground. What started as an Amazon-dominated channel has now...

The media landscape in 2025 is fragmented, fast-moving, and fiercely competitive. Consumers don’t think in channels—they move fluidly...

In a world of shrinking attention spans and fragmented consumer journeys, CMOs are under pressure to justify every dollar. Traditional...

Third-party cookies are disappearing—and the clock's almost out. With Google phasing them out across Chrome by the end of 2025, marketers...

Generative AI is no longer a futuristic concept—it's a present-day force reshaping the advertising landscape. From content creation to...

As the world celebrates the 55th anniversary of Earth Day on   April 22 , the urgency to address climate change has never been greater....

In a historic ruling on   April 17, 2025 , U.S. District Judge   Leonie Brinkema   declared that Google illegally monopolized key...

The advertising industry is facing increasing turbulence in 2025. A perfect storm of sweeping tariffs, inflationary pressures, and...

A legal battle between   TikTok Global LLC   and   ByteDance Ltd. , the Chinese parent company of   TikTok Inc. , has erupted into a...

As devastating wildfires continue to ravage Los Angeles County, major corporations and organizations are stepping up to provide crucial...