CMORoom Insider

One news brief. One weekly dose. Essential news that makes a mark and shapes what’s next. Island AdFest is Where Media Moves Forward This week in Puerto Rico, AdMedia’s AdFest brought together a curated group of senior marketing, advertising and media leaders for four days of ideas, connection and perspective on where the industry is headed. From AI and emerging technology to media innovation, consumer behavior and growth, the conversations are designed to move beyond the obv

Vaseline’s recent marketing strategy offers a powerful lesson in consumer-led innovation: the future of brand growth may come from understanding what consumers are already creating, sharing, and adapting around a product.

One news brief. One weekly dose. Essential news that makes a mark and shapes what’s next. The Vitamin Shoppe Puts Growth at the Heart of Marketing The Vitamin Shoppe appointed Kimberley Gardiner as EVP, Chief Marketing and Growth Officer, bringing the former Tractor Supply marketing leader into the retailer’s C-suite. Her expanded remit brings marketing and growth under one leader, reflecting the continued convergence of brand, customer acquisition, digital commerce and busin

One news brief. One weekly dose. Essential news that makes a mark and shapes what’s next. PepsiCo Hands Global Media to Publicis Without a Pitch PepsiCo has appointed Publicis Groupe as its exclusive global media partner, ending Omnicom’s more-than-25-year relationship with the CPG giant. The move is notable not only for its scale, but because Publicis won the business without a competitive pitch and will build a new AI- and data-powered model spanning strategy, planning, act

Ralph Lauren’s comeback isn’t simply about nostalgia. As Gen Z discovers vintage Polo, the Polo Pony and the brand’s iconic Americana codes, Ralph Lauren has found a way to make its heritage feel relevant again—without reinventing who it is. From cultural relevance to increased marketing investment, the strategy offers a powerful lesson for CMOs: sometimes the strongest path forward isn’t changing the brand, but giving a new generation a reason to see it differently.

One news brief. One weekly dose. Essential news that makes a mark and shapes what’s next. Pizza Hut Turns Its Own Name Into the Campaign Pizza Hut is becoming simply “Hut” through Aug. 31, tying the stunt to football season and the quarterback cadence “hut, hut, hike.” The campaign stars Josh Allen and uses the brand’s name itself as the creative idea, giving Pizza Hut a simple hook that can travel across advertising, social and sports culture. It’s another example of brands

Last night, CMORoom Chicago went rooftop. Tetto Rooftop, a warm summer night, Chicago views, and a roof full of marketing leaders ready to get into the real stuff. A few of the highlights: → Finding incremental media spend while budgets get tighter → Keeping strategy at the center of marketing → Balancing efficiency with growth → And, somehow, why going back to school suddenly sounds pretty appealing. That’s the kind of room CMORoom is built for: smart people, interesting per

One news brief. One weekly dose. Essential news that makes a mark and shapes what’s next. Vuori’s New Growth Playbook Vuori has tapped Carey Collins Krug, formerly CMO of Abercrombie & Fitch, to lead its marketing as the rapidly growing activewear brand looks to expand its lifestyle footprint. Krug arrives after helping oversee one of retail’s most notable brand transformations, making her appointment particularly interesting as Vuori works to become more than a performance a

What happens when you put a room full of exceptional marketing leaders around one table? Tuesday night at Casa Sofia: big ideas, unexpected connections, new opportunities, great stories, plenty of laughs, and a few harmless scandals that will be staying in the room. “Conversation” can feel like a trite word in event marketing, but these conversations were real, candid, smart, generous, and genuinely fun. The kind that sparks new ideas, partnerships, and friendships long after

Discover how Kenvue is transforming consumer health marketing through science, innovation, trusted brands, consumer insights, and everyday care.

One news brief. One weekly dose. Essential news that makes a mark and shapes what’s next. Dove, Polo Ralph Lauren & Lacoste Serve Up New US Open Activations Dove, Polo Ralph Lauren and Lacoste are each finding different ways to turn the US Open into a broader cultural moment. From Dove’s “Don’t Sweat It. Make A Racket.” campaign and Re[set] Club to fashion-driven experiences and hospitality, the brands are looking beyond traditional sponsorship to create reasons for consumers

One news brief. One weekly dose. Essential news that makes a mark and shapes what’s next. Shark Week Proves the Power of Building Marketing Moments More than three decades after its debut, Shark Week remains one of television's most successful branded entertainment platforms. Discovery has transformed the annual event into a cultural marketing moment, bringing together advertisers, celebrity partnerships, immersive brand activations, and cross-platform experiences that extend

Brilliant leaders. Smart conversations. Honest takes. Shared experiences. Real human fun. A special thank you to David Ruiz and AdMedia for helping make nights like this possible. This team of experts are a top resource in providing brand leaders and Full-funnel Media Solutions. It’s hard to capture what happens when the cities wealth of marketing intelligence is in one room. Conversations spilled across courses, moved between tables, and somehow everyone became part of the s

In this CMORoom Spotlight, Kate Pietrini speaks with Adam Kmiec about balancing brand creativity with data and leading with confidence in a rapidly evolving marketing landscape.

One news brief. One weekly dose. Essential news that makes a mark and shapes what’s next. Retail Media's Next Battle: Walmart vs. Amazon The competition between Walmart and Amazon is expanding far beyond retail and into connected TV advertising. As both companies strengthen their retail media ecosystems, marketers have more opportunities to connect streaming campaigns directly to shopping behavior and sales, bringing performance measurement closer to the living room. The batt

One news brief. One weekly dose. Essential news that makes a mark and shapes what’s next. Samsung Teams Up With Marvel for New Spider-Man Campaign Samsung is entering the Marvel universe with a new campaign that positions its Galaxy devices as Spider-Man's newest must-have gadget. By blending entertainment with product storytelling, the collaboration taps into one of the world's biggest franchises to capture fan attention. The campaign highlights how brands continue to levera

Consumers are spending less time conducting extensive research; they're asking AI platforms for recommendations and then validating those recommendations through trusted communities. For years, search was the gateway to discovery. Consumers typed a question into Google, compared options, and made decisions on their own terms. Today, that journey is changing faster than most brands realize. As AI-powered search becomes a primary source of information, marketers are being chall

One news brief. One weekly dose. Essential news that makes a mark and shapes what’s next. Best Buy Unveils New Executive Team to Accelerate Growth Best Buy announced a sweeping executive leadership realignment ahead of Jason Bonfig's transition to CEO, creating new roles focused on strategy, revenue, retail, operations and its growing advertising business. Notably, Lisa Valentino was promoted to Chief Ads & Media Officer, underscoring the retailer's continued investment in re

What a match. What a room. ⚽ Watching two of the world's best teams battle it out on the World Cup stage was even better surrounded by some of the best marketing minds in the industry. From the energy of France vs. Morocco to standout food and nonstop conversation at The Happiest Hour, Dallas showed up. The room was filled with brand leaders, marketers, and conversations that carried well beyond the final whistle. Thank you to everyone who joined us. Your ideas, conversations

The strongest marketing teams don't think in terms of brand versus performance, they bring both together to create a unified, full-funnel approach. Marketing for the Next Generation: A Conversation on Growth, Gen Z Parents, and Modern Brand Building. The role of a marketing leader has never been more dynamic. Consumer expectations shift faster than ever, channels continue to evolve, and today's brands must balance immediate business performance with long-term brand equity. Fo