1.9.26 CMORoom Insider

This week’s CMORoom Weekly Roundup captures the ideas, innovations, and moments shaping what comes next. From CES 2026 showstoppers and the future of autonomous mobility to major shifts in ad tech, immersive brand activations, and standout entertainment marketing, these stories reflect how technology, creativity, and strategy are colliding as we head deeper into 2026. Here’s what caught our attention—and why it matters.

1. CES 2026 showstoppers: 10 top gadgets you have to see CES 2026 was packed with moments that made people stop and stare. Some of the tech felt practical. Some of it felt a bit wild. These are the most talked-about gadgets, robots, and concepts that stole the show in Las Vegas. (Fox News) https://www.foxnews.com/tech/ces-2026-showstoppers-10-gadgets-you-have-see

2. Lucid, Nuro and Uber debut luxury robotaxi at CES 2026 Lucid, Nuro and Uber have unveiled the production-intent vehicles for their global robotaxi program and confirmed that autonomous on-road testing began last month, marking a major step toward a planned commercial launch in 2026. (CBTNews) https://www.cbtnews.com/lucid-nuro-uber-debut-robotaxi-at-ces-2026/

3. The 6 biggest ad tech stories of the year — and what they mean for 2026 The 2025 advertising ecosystem was a year of seismic change, and 2026 will feel its effects. Media buyers, brands, publishers and everyone in between must adapt as the industry reshapes new players, new rules and new tech just in time for the new year. (The Current) https://www.thecurrent.com/culture-marketing-strategy-6-ad-tech-ai-ctv-tv-measurement-google-stories-2026

4. Why Lego turned the Sphere into the Death Star to showcase innovation Crafted in partnership with Disney and Lucasfilm, the interactive activation at CES promoted the launch of Lego’s new Smart Play sets. On Jan. 7, the Lego Group recreated an iconic moment from “Star Wars,” transforming Sphere in Las Vegas into the Death Star and letting fans relive the film’s climax via an interactive experience. (Marketing Dive) https://www.marketingdive.com/news/why-lego-turned-the-sphere-into-the-death-star-to-showcase-innovation/808943/

5. How A24 and Timothée Chalamet dreamed big for the Marty Supreme marketing campaign A24’s Marty Supreme is living up to its namesake, proving to be one of the most eagerly anticipated films of the year. The film achieved the biggest per-theater average for a limited release in 2025, grossing $875,000 from 6 theaters in one weekend. (ADWEEK) https://www.adweek.com/convergent-tv/a24-timothee-chalamet-marty-supreme-marketing-campaign-dream-big/