Boston CMORoom Recap (March 10, 2026) @ Ostra

It was so inspiring bringing together such a forward thinking group of marketing leaders from all industries together last night. A few themes consistently surfaced in our conversation: the importance of identifying recurring revenue opportunities through thoughtful cross-sell and upsell strategies, and the role CRM data mining plays in uncovering those opportunities. We also discussed how the most effective organizations treat brand and performance marketing as complementary forces rather than separate efforts, using both to drive sustained growth. Several leaders emphasized the need to truly analyze customer data—not just look for a transaction, but understand behavior and intent—so first-party data can be maximized to deepen relationships and expand lifetime value. protein and vitamin-based products continue to dominate industry momentum.

Follow us on LinkedIn to stay in touch about upcoming CMORoom gatherings and stay connected with others in the group. if you haven't already, share and like our Boston post. A link to all the photos are also in the post.

Last but not least, a special thanks to Andy Cotten and David R. Ruiz who represented AdMedia last night. As you saw by those that applauded them, they are true experts at uncovering incremental growth through paid search. Pls save their emails, follow-up to learn more. They will reach out as well to discuss opportunities to support your brands. 

Boston, we will be back. I’m already counting down the days. I look forward to seeing you all again soon when we're back!