<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[CMORoom]]></title><description><![CDATA[CMORoom is an exclusive community that brings together visionary marketing leaders to collaborate, inspire, and shape the future of marketing.]]></description><link>https://www.cmoroom.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Sun, 12 Apr 2026 12:55:24 GMT</lastBuildDate><atom:link href="https://www.cmoroom.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[CMORoom Weekly News Roundup (April 5-11, 2026)]]></title><description><![CDATA[One news brief. One weekly dose. Essential news that makes a mark and shapes what’s next. Live Events Become Marketing Goldmine as Experiences Scale From Coachella to global tours, entertainment events are increasingly monetized through brand partnerships and immersive experiences. Marketers are investing heavily in culture-driven moments to build deeper audience connection. (LA Times) Media Mega-Deal Signals More Consolidation Ahead Paramount Skydance is nearing a $24B funding deal tied to a...]]></description><link>https://www.cmoroom.com/post/cmoroom-weekly-news-roundup-april-5-11-2026</link><guid isPermaLink="false">69d94a32b1404b5ae2d6511c</guid><pubDate>Fri, 10 Apr 2026 19:17:47 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3f6999_ee5d2f3abbac494db7cf6fb5a3bf72de~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Shayna Kaplan</dc:creator></item><item><title><![CDATA[Minneapolis CMORoom Recap (April 7, 2026) @ Spoon &#38; Stable]]></title><description><![CDATA[A Night That Reminded Us Why We Do This Last night was a blast. To everyone who showed up, brought the energy, and fully owned the room, thank you. You’re exactly why we love Minneapolis. The level of talent, the diversity of industries, and the depth of perspective in the room made one thing clear: the impact of what we do in marketing is real, and it’s felt. What stood out most wasn’t just the conversations, but how honest they were. The kind of unfiltered takes and new connections that...]]></description><link>https://www.cmoroom.com/post/minneapolis-cmoroom-recap-april-7-2026-spoon-stable</link><guid isPermaLink="false">69d6a63f0b7119100dfe9d15</guid><pubDate>Wed, 08 Apr 2026 19:42:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3f6999_71ec85ff1f6b4349b02370febddede15~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Shayna Kaplan</dc:creator></item><item><title><![CDATA[CMORoom Weekly News Roundup (March 22-28, 2026)]]></title><description><![CDATA[One news brief. One weekly dose. Essential news that makes a mark and shapes what’s next. AI Search Reshapes Visibility and Ad Inventory Google continues pushing AI-first search experiences, accelerating zero-click behavior and compressing traditional ad inventory. As discovery shifts into AI-generated results, marketers will need to rethink how intent is captured—and where value is created. (Search Engine Land / The Information) Meta Leans Further Into Fully Automated Advertising Meta...]]></description><link>https://www.cmoroom.com/post/cmoroom-weekly-news-roundup-march-22-28-2026</link><guid isPermaLink="false">69c6a4bd495b6130434eb589</guid><category><![CDATA[Newsroom]]></category><pubDate>Fri, 27 Mar 2026 15:42:52 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90affb_679862c1ce954a0f80cc295f6c159cc8~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nick Fernandez</dc:creator></item><item><title><![CDATA[Boston CMORoom Recap (March 10, 2026) @ Ostra]]></title><description><![CDATA[It was so inspiring bringing together such a forward thinking group of marketing leaders from all industries together last night. A few themes consistently surfaced in our conversation: the importance of identifying recurring revenue opportunities through thoughtful cross-sell and upsell strategies, and the role CRM data mining plays in uncovering those opportunities. We also discussed how the most effective organizations treat brand and performance marketing as complementary forces rather...]]></description><link>https://www.cmoroom.com/post/boston-cmoroom-recap-march-10-2026-ostra</link><guid isPermaLink="false">69b1c51f2af249fb5ce2ff8c</guid><category><![CDATA[Event Recap]]></category><pubDate>Wed, 11 Mar 2026 19:41:46 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90affb_c9aaac849dec490895b2177ed298278a~mv2.jpeg/v1/fit/w_1000,h_473,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nick Fernandez</dc:creator></item><item><title><![CDATA[CMORoom Weekly News Roundup (Feb 22-28, 2026)]]></title><description><![CDATA[One news brief. One weekly dose. Essential news that makes a mark and shapes what’s next.  AI-Driven Advertising Tests Expand with Retail and Enterprise Partners OpenAI has begun testing advertising inside ChatGPT in the United States with major retail partners including Target, Adobe, Williams-Sonoma, and Albertsons. These early pilots aim to explore how contextually relevant ads can appear alongside AI responses during product discovery moments. (PYMNTS)  Google Accelerates AI-Powered...]]></description><link>https://www.cmoroom.com/post/cmoroom-weekly-news-roundup-2026-feb-22-28-2026</link><guid isPermaLink="false">69a2033050fcf4a427a06010</guid><category><![CDATA[Newsroom]]></category><pubDate>Fri, 27 Feb 2026 20:49:51 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90affb_6caac21855e4443e9826ed70eea0f6ab~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nick Fernandez</dc:creator></item><item><title><![CDATA[CMORoom Los Angeles Recap (Feb 26, 2026) @ Redbird]]></title><description><![CDATA[Los Angeles CMORoom delivered! The LA community is truly one of a kind. Every leader in that room brings perspective, candor, and real-world experience — and that’s what makes this community authentic and powerful. Between bites and beverages, the conversations covered everything from CFO/CMO budget alignment to athlete influencers and reaching new audiences, to the rapid shifts in consumer behavior reshaping strategy. MANSCAPED’s Lawn Mower trimmers came up. Fortnite (yes, including the Kim...]]></description><link>https://www.cmoroom.com/post/cmoroom-los-angeles-recap-feb-26-2026-redbird</link><guid isPermaLink="false">69a1f9bb4882ec6a3ac34e83</guid><category><![CDATA[Event Recap]]></category><pubDate>Fri, 27 Feb 2026 20:10:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90affb_ff21bfd85bcc4b8ca0d8ec8992aba0f3~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nick Fernandez</dc:creator></item><item><title><![CDATA[CMORoom Weekly News Roundup 2026 (Feb 15-21, 2026)]]></title><description><![CDATA[OpenAI and Microsoft deepen AI commercialization push across enterprise tools Microsoft expanded AI copilots across Dynamics, Power Platform, and Ads, while OpenAI rolled out new enterprise features focused on workflow automation and data security—signaling faster AI adoption inside marketing, sales, and performance teams. (Microsoft / OpenAI) Retail media heats up as Amazon, Walmart, and Target roll out new measurement tools Amazon Ads and Walmart Connect introduced expanded closed-loop...]]></description><link>https://www.cmoroom.com/post/cmoroom-weekly-news-roundup-2026-feb-15-21-2026</link><guid isPermaLink="false">6998e32dfc53c406386270ff</guid><category><![CDATA[Advertising & Marketing News]]></category><category><![CDATA[Newsroom]]></category><pubDate>Fri, 20 Feb 2026 22:43:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90affb_a455d8f6d5cc4774a79c530391703d69~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nick Fernandez</dc:creator></item><item><title><![CDATA[CMORoom Dallas @ Bistro31 (Feb 17, 2026) Recap]]></title><description><![CDATA[Dallas showed up! Bistro 31 set the backdrop, but the room drove the night. Thank you to everyone who made time for real conversation and real connection. The perspectives were thoughtful, the dialogue was candid, and the relationships felt intentional — exactly what CMORoom is built for. This dinner was a reminder of the value of getting out of inboxes and into the same room. When leaders can pressure-test ideas face-to-face, the takeaways hit different. “Marry, Kiss, Kill” sparked some of...]]></description><link>https://www.cmoroom.com/post/cmoroom-dallas-bistro31-feb-17-2026</link><guid isPermaLink="false">699789634c11d313e8992056</guid><category><![CDATA[Event Recap]]></category><pubDate>Thu, 19 Feb 2026 22:09:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90affb_28042814d31746e3a7efb7857453075e~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nick Fernandez</dc:creator></item><item><title><![CDATA[CMORoom Atlanta @ Little Sparrow (Feb 17, 2026) Recap]]></title><description><![CDATA[Thank you all for stepping away from the daily noise and changing up your routine to join us for the evening. It never ceases to amaze me how connections surface in every CMORoom—some of you uncovered ties that went back years, and others more recent, yet overlapped in the wildest way. Everyone made new connections last night. That's what we love about the CMORoom - the power of networking is real. Playing Marry, Kiss, Kill from a marketing and digital lens was so. much. It's not shocking...]]></description><link>https://www.cmoroom.com/post/cmoroom-little-sparrow-feb-17-2026-recap</link><guid isPermaLink="false">69962fae7b02767d866263a0</guid><category><![CDATA[Event Recap]]></category><pubDate>Wed, 18 Feb 2026 21:32:57 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90affb_cccc02ca9955474bb08d78bb56225869~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nick Fernandez</dc:creator></item><item><title><![CDATA[CMORoom San Francisco @ Prospect (February 12, 2026) Recap]]></title><description><![CDATA[San Francisco showed up — and delivered! We went around the table sharing favorite Super Bowl ads, real takes on AI, and where things are heading across data, design, and marketing. The conversation was open, honest, and actually useful. From how teams are using AI to grow smarter, to how brands are handling performance in a more complicated landscape, there were plenty of practical insights to take back to the office. Even better? Real connections happen when CMOs and senior leaders can talk...]]></description><link>https://www.cmoroom.com/post/san-francisco-2026-recap</link><guid isPermaLink="false">698f7bb97d7145cd9e9fb35a</guid><category><![CDATA[Event Recap]]></category><pubDate>Fri, 13 Feb 2026 19:34:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90affb_ce33d6c208e94fdf9f6e7469c6e01753~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nick Fernandez</dc:creator></item><item><title><![CDATA[CMORoom @ Manhatta (Jan 10, 2026) Recap]]></title><description><![CDATA[What an incredible evening at CMORoom in NYC! To our longtime champions and first-time guests: the night was special because you showed up ready to connect, share real perspectives, and enjoy great conversation over dinner. Thank you for being part of it. And yes — Manhatta absolutely delivered on the views and the vibe. A special thank you to Robyn for joining us as our VIP guest and for the powerful reminder that community matters. We all need spaces where we can bring our authentic selves,...]]></description><link>https://www.cmoroom.com/post/cmoroom-manhatta-jan-10-2026</link><guid isPermaLink="false">698cd3415ce248ef4489837a</guid><category><![CDATA[Event Recap]]></category><pubDate>Wed, 11 Feb 2026 19:09:32 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90affb_a120ec394a2d4b428f9e2689ac1c44dd~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nick Fernandez</dc:creator></item><item><title><![CDATA[CMORoom Proudly Welcomes VIP Guest Speaker, Robyn Streisand]]></title><description><![CDATA[CMORoom  is excited to share that Robyn Streisand , Founder, CEO, and die-hard entrepreneur, will open the evening with special welcome remarks as our VIP guest. Robyn is an award-winning visionary, leader, and catalyst for powerful connection and growth. At this event, Robyn is putting it all on the table—from the bold strategies behind building Fortune-level brands to the real-world lessons, breakthroughs, and challenges that have defined her journey. Don’t miss this opportunity to be in...]]></description><link>https://www.cmoroom.com/post/cmoroom-proudly-welcomes-vip-guest-speaker-robyn-streisand</link><guid isPermaLink="false">698a063a3faa9e439bebb1c3</guid><category><![CDATA[Newsroom]]></category><pubDate>Mon, 09 Feb 2026 16:08:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90affb_7721bea3a2104bc2ac483e1f5730ff65~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nick Fernandez</dc:creator></item><item><title><![CDATA[CMORoom News Roundup (Week of January 25, 2026)]]></title><description><![CDATA[Meta’s ad machine keeps accelerating while AI spend explodes Meta reported $59.89B in Q4 2025 revenue, including $58.14B in ad revenue (+24% YoY), and is guiding to $115B–$135B in 2026 capex—signaling even more AI-fueled changes to targeting, measurement, and creative workflows. (The Wall Street Journal / Business Insider) TikTok’s U.S. ownership reset is now official—and advertisers should expect changes TikTok finalized a new U.S.-based joint venture structure: Oracle, Silver Lake, and MGX...]]></description><link>https://www.cmoroom.com/post/cmoroom-news-roundup-week-of-january-25-2026</link><guid isPermaLink="false">697cfb6cccf6db790cb36d4b</guid><category><![CDATA[Newsroom]]></category><category><![CDATA[Advertising & Marketing News]]></category><pubDate>Fri, 30 Jan 2026 18:42:54 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90affb_89ca189e23a1471583572d9aa288aeb9~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nick Fernandez</dc:creator></item><item><title><![CDATA[Photos &#38; Recap from CMORoom @ Adalina Prime (Jan 29, 2026)]]></title><description><![CDATA[ CMORoom Chicago kicked off 2026 in a big way. Last night’s CMORoom dinner at Adalina Prime  was one of our most well-attended gatherings yet—and a powerful reminder of why this community exists. A defining moment came from Clive Sirkin , who perfectly captured the spirit of the room: “The highest return on investment is investing in relationships.” The conversation flowed exactly how CMORoom is meant to—honest, executive-level, and forward-looking: → AI truths vs. myths—and where leaders...]]></description><link>https://www.cmoroom.com/post/photos-recap-from-cmoroom-adalina-prime-jan-29-2026</link><guid isPermaLink="false">697cf29a2c80129225d6dd3e</guid><category><![CDATA[Event Recap]]></category><pubDate>Fri, 30 Jan 2026 18:18:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90affb_d86fe27e8aa34d08b7f96a3b17b470c5~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nick Fernandez</dc:creator></item><item><title><![CDATA[CMORoom News Insider; 1.26.26]]></title><description><![CDATA[1. Get ready for the AI ad-pocalypse Generative AI is rapidly reshaping advertising, lowering production costs and flooding feeds with AI-generated ads, but also sparking backlash about creativity, authenticity, and consumer reactions. Some brands embrace AI, others push back, and a counter-movement celebrating imperfect, human creativity is emerging. Source: https://tinyurl.com/AI-Ads-Verge 2. TikTok launches new ad solutions  targeting entertainment marketers TikTok is expanding its ad...]]></description><link>https://www.cmoroom.com/post/cmoroom-news-insider-1-26-26</link><guid isPermaLink="false">697787a703e8dd8c70bd5fa7</guid><pubDate>Mon, 26 Jan 2026 15:32:29 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/faba2d_a8a18db4b311406f9b9b595de91e6671~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ali Sutherland</dc:creator></item><item><title><![CDATA[1.9.26 CMORoom Insider]]></title><description><![CDATA[This week’s CMORoom Weekly Roundup captures the ideas, innovations, and moments shaping what comes next. From CES 2026 showstoppers and the future of autonomous mobility to major shifts in ad tech, immersive brand activations, and standout entertainment marketing, these stories reflect how technology, creativity, and strategy are colliding as we head deeper into 2026. Here’s what caught our attention—and why it matters. 1. CES 2026 showstoppers: 10 top gadgets you have to see CES 2026 was...]]></description><link>https://www.cmoroom.com/post/1-9-26-cmoroom-insider</link><guid isPermaLink="false">6961295b6d2e4f0e0979b36f</guid><pubDate>Fri, 09 Jan 2026 16:14:30 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90affb_69490f4662934358ba8b96249d0143b2~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nick Fernandez</dc:creator></item><item><title><![CDATA[12.29.25 CMORoom Weekly Insider]]></title><description><![CDATA[A blimp, Timothée Chalamet and a Wheaties box: Behind the 'Marty Supreme' marketing blitz A24's marketing strategy for "Marty Supreme" included flying a blimp over Los Angeles, releasing Wheaties boxes with Timothée Chalamet on them and exclusive merch. “Marty Supreme” represents A24’s biggest production budget to date, at about $60 million. The marketing cost though is widely believed to be less expensive than a traditional campaign because of its reliance more on unconventional stunts....]]></description><link>https://www.cmoroom.com/post/12-29-25-cmoroom-insider</link><guid isPermaLink="false">6952d5ecaed82543611ef0de</guid><category><![CDATA[Newsroom]]></category><pubDate>Mon, 29 Dec 2025 19:33:40 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90affb_8d6a665c85c64b8cb0f4538bb8424c0f~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ali Sutherland</dc:creator></item><item><title><![CDATA[Recap from CMORoom Atlanta @ Lazy Betty (11.20.25)]]></title><link>https://www.cmoroom.com/post/recap-from-cmoroom-atlanta-lazy-betty-11-20-25</link><guid isPermaLink="false">69249fc2ab76fd5172aed4e7</guid><category><![CDATA[Event Recap]]></category><pubDate>Mon, 24 Nov 2025 18:47:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90affb_15a843d76bdf4427b7efcccc77dc0f7a~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nick Fernandez</dc:creator></item><item><title><![CDATA[Recap from CMORoom San Francisco @ EPIC Steak (11.18.25)]]></title><link>https://www.cmoroom.com/post/recap-from-cmoroom-san-francisco-epic-steak-11-18-25</link><guid isPermaLink="false">69249db28ec905647bd7d2d7</guid><category><![CDATA[Event Recap]]></category><pubDate>Mon, 24 Nov 2025 18:08:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90affb_defd1750465a4503ae081c6a9d689f4a~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nick Fernandez</dc:creator></item><item><title><![CDATA[11.4.25 CMORoom Weekly Insider]]></title><description><![CDATA[Here's a look at what's been going on. What strikes your interest? Let us know!]]></description><link>https://www.cmoroom.com/post/11-4-25-news</link><guid isPermaLink="false">690a51e87e1b4853218eaa72</guid><category><![CDATA[Newsroom]]></category><pubDate>Tue, 04 Nov 2025 19:25:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/faba2d_73f6bc230c694fc6b656c38d69e1a99f~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ali Sutherland</dc:creator></item></channel></rss>