CMORoom Insider

The advertising world has always been shaped by social shifts, technological trends, and economic cycles. But nothing in recent memory has disrupted and redefined the industry quite like the COVID-19 pandemic. The contrast between advertising immediately before the pandemic and advertising today is stark. From tone and targeting to platforms and priorities, nearly every aspect of the field has evolved to meet the demands of a changed world. In the months leading up to 2020, a

As we move further into 2025, the role of influencers in marketing has continued to evolve. What began as a simple tool for brand...

Retail media is no longer just an experiment—it’s a billion-dollar battleground. What started as an Amazon-dominated channel has now...

The media landscape in 2025 is fragmented, fast-moving, and fiercely competitive. Consumers don’t think in channels—they move fluidly...

In a world of shrinking attention spans and fragmented consumer journeys, CMOs are under pressure to justify every dollar. Traditional...

Third-party cookies are disappearing—and the clock's almost out. With Google phasing them out across Chrome by the end of 2025, marketers...

Generative AI is no longer a futuristic concept—it's a present-day force reshaping the advertising landscape. From content creation to...

A legal battle between   TikTok Global LLC   and   ByteDance Ltd. , the Chinese parent company of   TikTok Inc. , has erupted into a...

In this edition of CMO Insights, we are honored to learn from Julia Fitzgerald's remarkable journey as a CMO.

Artificial Intelligence (AI) is revolutionizing the advertising and marketing landscape, offering unprecedented opportunities for...

In celebration of its 65th anniversary, Barbie is honoring nine trailblazing women athletes from around the world by creating...

In the ever-evolving landscape of retail marketing, Target has once again proven its prowess with the launch of its latest campaign,...

In a move that could be dubbed "capitalizing on calorie counting," food giant Nestlé has unveiled a cunning strategy to cash in on the...

In the ever-escalating battle for tech supremacy, Samsung Electronics has unleashed a sizzling comeback targeting Apple 's controversial...

From the twisted minds that brought you canned water laced with anti-corporate sarcasm, comes a contest so delightfully deranged, it'll...

As the 2024 National Basketball Association (NBA) Playoffs heat up, the league has unveiled an electrifying new campaign to promote the...

As TikTok's fate remains unclear amidst data privacy concerns and potential bans, beauty brands that found virality on the short-form...

The Duracell Company is doubling down on its popular ad campaign featuring Bravo TV's Vanderpump Rules star Ariana Madix by releasing a...

Top agencies actively promote TikTok's ad capabilities despite forced sale order In a unanimous show of support, many of America's...

In a historic move for both the fashion and basketball worlds, luxury brand Prada dressed Caitlyn Clark for her appearance at the 2024...