12.29.25 CMORoom Weekly Insider
- Ali Sutherland
- Dec 29, 2025
- 2 min read
Updated: 2 days ago
A blimp, Timothée Chalamet and a Wheaties box: Behind the 'Marty Supreme' marketing blitz
A24's marketing strategy for "Marty Supreme" included flying a blimp over Los Angeles, releasing Wheaties boxes with Timothée Chalamet on them and exclusive merch. “Marty Supreme” represents A24’s biggest production budget to date, at about $60 million. The marketing cost though is widely believed to be less expensive than a traditional campaign because of its reliance more on unconventional stunts.
IBM and HPE Lead $20B+ AI Infrastructure Spending Binge
A series of December reports highlight a surge in M&A activity within the MarTech infrastructure space, including IBM’s acquisition of HashiCorp. For CMOs, this means the backend technology powering marketing automation is becoming more integrated and AI-resilient.
CMOs as "Growth Architects"
The 2025 mandate for CMOs has shifted from creative storytelling to proving measurable commercial value. Boards now expect marketing leaders to act as cross-functional integrators who drive pipeline velocity and customer lifetime value through data-backed strategies.
EXCLUSIVE: The Trade Desk Cuts Dozens of Roles, Impacting Sales and Client Services Teams
End of year isn't just about reflections and forecasts. We also bring you some news today that adtech giant The Trade Desk cut dozens of employees on Tuesday.
The staff cuts spanned multiple teams, including sales and client services, according to two sources with direct knowledge, who spoke with Kendra Barnett on condition of anonymity.
The Shift from Lead Volume to Lead Quality
A critical trend for 2025 is the official decline of the "MQL obsession." Executives are prioritizing high-intent, revenue-ready opportunities over sheer database volume to align more closely with sales and improve organizational credibility.
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