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CMORoom Spotlight
In a world where brands are built in real time and momentum is everything, the CMORoom Spotlight brings you inside the minds of the leaders shaping what’s next.
Clarity, Strategy, and the Future of Innovation
What separates a good marketing leader from a truly great one? In this exclusive CMO Spotlight interview, we sit down with Shermika Dunner—Innovation Leader, Brand and Insights at Kimberly-Clark—ahead of CMORoom's Atlanta gathering.
Shermika shares her powerful perspective on why simplicity is becoming the ultimate marketing tool, how to navigate the intersection of data and creative strategy without falling into "analysis paralysis," and what it takes to drive long-term business impact.
Whether you’re trying to build influence in the C-suite, align cross-functional teams, or forecast where your market will be 3 to 5 years from now, this conversation offers invaluable, real-world advice for modern marketing leaders.
Shermika shares her powerful perspective on why simplicity is becoming the ultimate marketing tool, how to navigate the intersection of data and creative strategy without falling into "analysis paralysis," and what it takes to drive long-term business impact.
Whether you’re trying to build influence in the C-suite, align cross-functional teams, or forecast where your market will be 3 to 5 years from now, this conversation offers invaluable, real-world advice for modern marketing leaders.
How AI Is Reshaping Retail Marketing?
What does growth really look like in today’s retail landscape?
It’s no longer just about scale, it’s about precision. As digital channels become more crowded and consumer expectations continue to shift, brands are being forced to rethink how they drive performance, build awareness, and stay relevant.
In this episode, David Lorango shares an honest perspective on the realities of modern retail marketing, from lower-funnel saturation and shifting consumer behavior to the growing role of agentic AI in shaping the future of commerce.
Drawing from his experience advising global retail brands and high-growth startups, David breaks down:
• Why performance marketing alone is no longer enough
• How fashion and retail brands should rethink awareness strategies
• Where AI is creating real operational and marketing advantages
• The biggest mistakes brands are still making in today’s digital ecosystem
• What leaders need to prioritize to stay competitive in the next era of retail
A sharp conversation on the future of retail, marketing, and growth strategy.
It’s no longer just about scale, it’s about precision. As digital channels become more crowded and consumer expectations continue to shift, brands are being forced to rethink how they drive performance, build awareness, and stay relevant.
In this episode, David Lorango shares an honest perspective on the realities of modern retail marketing, from lower-funnel saturation and shifting consumer behavior to the growing role of agentic AI in shaping the future of commerce.
Drawing from his experience advising global retail brands and high-growth startups, David breaks down:
• Why performance marketing alone is no longer enough
• How fashion and retail brands should rethink awareness strategies
• Where AI is creating real operational and marketing advantages
• The biggest mistakes brands are still making in today’s digital ecosystem
• What leaders need to prioritize to stay competitive in the next era of retail
A sharp conversation on the future of retail, marketing, and growth strategy.
Are You Growing Revenue or Undermining Your Brand?
In this CMORoom Spotlight interview, Andrea Orth, Executive Director of CMORoom, sits down with Casey Terrel, ahead of the Atlanta dinner. The conversation unpacks the evolving realities of brand leadership in today’s restaurant industry, starting with how “value” is no longer defined by price alone, but by a brand’s ability to deliver a differentiated guest experience.
Casey shares the responsibility CMOs carry as stewards of both the brand and franchisee investments, emphasizing the importance of transparency through the “red-face test”—ensuring every decision is clear, defensible, and aligned with long-term brand integrity. He also explores the constant tension between driving immediate traffic and building lasting emotional connection, highlighting why short-term wins should never come at the expense of brand equity or guest experience.
Andrea and Casey close by addressing the operational trade-offs at the core of restaurant marketing—balancing quality, speed, and affordability—and why strong leadership requires making intentional choices that protect both business performance and the long-term health of the brand.
Casey shares the responsibility CMOs carry as stewards of both the brand and franchisee investments, emphasizing the importance of transparency through the “red-face test”—ensuring every decision is clear, defensible, and aligned with long-term brand integrity. He also explores the constant tension between driving immediate traffic and building lasting emotional connection, highlighting why short-term wins should never come at the expense of brand equity or guest experience.
Andrea and Casey close by addressing the operational trade-offs at the core of restaurant marketing—balancing quality, speed, and affordability—and why strong leadership requires making intentional choices that protect both business performance and the long-term health of the brand.
Building Real Connections in the Age of AI
Strong partnerships rarely begin with a polished pitch, they begin with authenticity.
What started as a simple introduction through a mutual connection quickly evolved into a meaningful friendship and powerful professional partnership between Robyn Streisand, Founder and CEO of The Mixx, and Melissa Anderson, President of Search.com, a division of Public Good. Rooted in honesty, shared ambition, and a deep belief in human connection, their relationship has grown alongside their work, spanning transformative opportunities, bold ideas around AI, and a shared commitment to building communities that truly matter.
In this conversation, Melissa sits down with Robyn to reflect on where it all began, what they’ve built together, and why human connection remains the most important currency in a tech-driven world.
What started as a simple introduction through a mutual connection quickly evolved into a meaningful friendship and powerful professional partnership between Robyn Streisand, Founder and CEO of The Mixx, and Melissa Anderson, President of Search.com, a division of Public Good. Rooted in honesty, shared ambition, and a deep belief in human connection, their relationship has grown alongside their work, spanning transformative opportunities, bold ideas around AI, and a shared commitment to building communities that truly matter.
In this conversation, Melissa sits down with Robyn to reflect on where it all began, what they’ve built together, and why human connection remains the most important currency in a tech-driven world.
CMORoom Spotlight (S1E1), Whitney Magnuson, Head of Brand & Activation, Zoom
Watch Andrea Orth, Executive Director at CMORoom, interview with Whitney Magnuson, Head of Brand & Activation at Zoom. Hear how Whitney made strategic pivots throughout her career and the bold bets she placed on Zoom frameworks, catapulting the company's brand and rigorous platform worldwide.
CMORoom Spotlight (S1E2), Jennifer Peters, Director of DTC, Olly
Jennifer Peters explores the evolving landscape of direct-to-consumer (DTC) commerce, highlighting how the convergence of AI, influencers, and a shifting e-commerce environment is reshaping how brands connect with customers.
CMORoom Spotlight (S1,E3), Myles Lawless, Senior Director of Digital, Corcept
Myles Lawless discusses the realities of modern digital marketing: what’s working, what’s shifting, and what’s coming next as technology, data, and consumer behavior evolve at warp speed.
CMORoom Spotlight (S1E4), Bhavesh Shah, Brand Strategy Lead, Wells Fargo
Bhavesh Shah explores a powerful shift: younger investors are increasingly trusting social-media influencers over traditional institutions when it comes to investment advice, and that’s changing how investment opportunities are marketed.
CMORoom Spotlight (S1E5), Hayden Owens, Search Director, Evolvics at Syneos Health
Hayden Owens dives into how people increasingly manage their health online. As consumers seek digital-first health solutions, the way brands communicate health and wellness services needs to evolve.
CMORoom Spotlight (S1,E6), Anu Madhusudan, VP of Marketing Transformation, Target
In this CMORoom Spotlight, Anu Madhusudan shares how she leads high-performing teams and drives bold, innovative marketing. Discover how she aligns strategy with enterprise priorities, turning big brand ambitions into measurable impact.
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