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CMORoom Spotlight
In a world where brands are built in real time and momentum is everything, the CMORoom Spotlight brings you inside the minds of the leaders shaping what’s next.
CMORoom Spotlight Interview with Casey Terrell (CMO, Blaze Pizza)
In this CMORoom Spotlight interview, Andrea Orth, Executive Director of CMORoom, sits down with Casey Terrel, ahead of the Atlanta dinner. The conversation unpacks the evolving realities of brand leadership in today’s restaurant industry, starting with how “value” is no longer defined by price alone, but by a brand’s ability to deliver a differentiated guest experience.
Casey shares the responsibility CMOs carry as stewards of both the brand and franchisee investments, emphasizing the importance of transparency through the “red-face test”—ensuring every decision is clear, defensible, and aligned with long-term brand integrity. He also explores the constant tension between driving immediate traffic and building lasting emotional connection, highlighting why short-term wins should never come at the expense of brand equity or guest experience.
Andrea and Casey close by addressing the operational trade-offs at the core of restaurant marketing—balancing quality, speed, and affordability—and why strong leadership requires making intentional choices that protect both business performance and the long-term health of the brand.
Casey shares the responsibility CMOs carry as stewards of both the brand and franchisee investments, emphasizing the importance of transparency through the “red-face test”—ensuring every decision is clear, defensible, and aligned with long-term brand integrity. He also explores the constant tension between driving immediate traffic and building lasting emotional connection, highlighting why short-term wins should never come at the expense of brand equity or guest experience.
Andrea and Casey close by addressing the operational trade-offs at the core of restaurant marketing—balancing quality, speed, and affordability—and why strong leadership requires making intentional choices that protect both business performance and the long-term health of the brand.
CMORoom Spotlight (S1E1), Whitney Magnuson, Head of Brand & Activation, Zoom
Watch Andrea Orth, Executive Director at CMORoom, interview with Whitney Magnuson, Head of Brand & Activation at Zoom. Hear how Whitney made strategic pivots throughout her career and the bold bets she placed on Zoom frameworks, catapulting the company's brand and rigorous platform worldwide.
CMORoom Spotlight (S1E2), Jennifer Peters, Director of DTC, Olly
Jennifer Peters explores the evolving landscape of direct-to-consumer (DTC) commerce, highlighting how the convergence of AI, influencers, and a shifting e-commerce environment is reshaping how brands connect with customers.
CMORoom Spotlight (S1,E3), Myles Lawless, Senior Director of Digital, Corcept
Myles Lawless discusses the realities of modern digital marketing: what’s working, what’s shifting, and what’s coming next as technology, data, and consumer behavior evolve at warp speed.
CMORoom Spotlight (S1E4), Bhavesh Shah, Brand Strategy Lead, Wells Fargo
Bhavesh Shah explores a powerful shift: younger investors are increasingly trusting social-media influencers over traditional institutions when it comes to investment advice, and that’s changing how investment opportunities are marketed.
CMORoom Spotlight (S1E5), Hayden Owens, Search Director, Evolvics at Syneos Health
Hayden Owens dives into how people increasingly manage their health online. As consumers seek digital-first health solutions, the way brands communicate health and wellness services needs to evolve.
CMORoom Spotlight (S1,E6), Anu Madhusudan, VP of Marketing Transformation, Target
In this CMORoom Spotlight, Anu Madhusudan shares how she leads high-performing teams and drives bold, innovative marketing. Discover how she aligns strategy with enterprise priorities, turning big brand ambitions into measurable impact.
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