CMORoom Insider

In this CMORoom Spotlight, Kate Pietrini speaks with Adam Kmiec about balancing brand creativity with data and leading with confidence in a rapidly evolving marketing landscape.

Consumers are spending less time conducting extensive research; they're asking AI platforms for recommendations and then validating those recommendations through trusted communities. For years, search was the gateway to discovery. Consumers typed a question into Google, compared options, and made decisions on their own terms. Today, that journey is changing faster than most brands realize. As AI-powered search becomes a primary source of information, marketers are being chall

The strongest marketing teams don't think in terms of brand versus performance, they bring both together to create a unified, full-funnel approach. Marketing for the Next Generation: A Conversation on Growth, Gen Z Parents, and Modern Brand Building. The role of a marketing leader has never been more dynamic. Consumer expectations shift faster than ever, channels continue to evolve, and today's brands must balance immediate business performance with long-term brand equity. Fo

Why Media Belongs at the Strategy Table? The media landscape is evolving faster than ever. New platforms emerge constantly, consumer attention shifts by the minute, and marketers are under increasing pressure to connect every campaign to measurable business impact. In this edition of CMORoom Spotlight, we sat down with Mike Woods of APCO Worldwide to discuss why media deserves a seat at the strategy table, how audience-first thinking is reshaping the industry, and the leaders

The entertainment industry is evolving in real time. Between streaming competition, audience fragmentation, AI disruption, and nonstop content cycles, marketing leaders are being asked to do more than drive growth, they’re being asked to lead through uncertainty. For Katinka Soto Lucy, that challenge sits at the center of her role. Leading marketing campaigns within the streaming business means balancing fandoms, acquisitions, brand storytelling, performance marketing, and te

The future belongs to brands willing to test, learn, and adapt early. AI may power the future, but human insight is still the real competitive advantage. In this CMORoom Spotlight, we had the opportunity to sit down with Courtney Register, Group Director at WPP Media, to discuss how AI is transforming media agencies, redefining the role of strategists, and forcing brands to rethink authority, measurement, and digital reputation in an AI-first world. Artificial intelligence is

Customers want as much clarity as possible, less confusion, more clarity. At CMORoom, some of the most valuable conversations happen before the dinner even begins. Ahead of our Atlanta gathering at Little Sparrow, we sat down with Shermika Dunner, Innovation Leader, Brand and Insights, Kimberly-Clarks, to discuss the evolving role of marketing leadership, the balance between creativity and data, and why simplicity is becoming one of the most powerful tools in modern marketin

Marketing gets them in the door. The brand is what brings them back. In today’s marketing landscape, especially in the restaurant industry, there’s no such thing as a clean, linear strategy. Every decision sits at the intersection of competing priorities: immediate revenue versus long-term brand equity, performance marketing versus emotional connection, data versus instinct. For CMOs, the role has evolved far beyond campaigns and channels. It’s about stewardship, of the brand

Strong partnerships rarely begin with a polished pitch, they begin with authenticity. What started as a simple introduction through a mutual connection quickly evolved into a meaningful friendship and powerful professional partnership between Robyn Streisand, Founder and CEO of The Mixx, and Melissa Anderson, President of Search.com, a division of Public Good. Rooted in honesty, shared ambition, and a deep belief in human connection, their relationship has grown alongside the

In this conversation, David Lorango, Fractional CMO to global retail brands, shares a candid look at what it really takes to drive performance today, from navigating lower-funnel saturation to leveraging agentic AI and redefining how fashion brands build awareness. Drawing from experience across enterprise retailers and high-growth startups, he breaks down where the real opportunities lie and where many brands are still getting it wrong.

In this edition of CMO Insights, we are honored to learn from Julia Fitzgerald's remarkable journey as a CMO.

Allyson Witherspoon, recently named one of Ad Age's Leading Women of 2024, continues to break new ground in her role as Global Chief...

Experiential destinations have exploded in popularity, offering immersive adventures that stimulate the senses and create share-worthy...

In the evolving landscape of commercial real estate, marketing has emerged as a vital force, shaping perceptions, forging connections,...

As Chief Marketing Officer of RCN Capital, Erica LaCentra brings over a decade of marketing leadership experience in the real estate...

Aaron Zagha is currently the CMO at Newton Baby, the direct-to-consumer brand behind the safest baby crib mattress on the market and...