CMORoom Insider

A blimp, Timothée Chalamet and a Wheaties box: Behind the 'Marty Supreme' marketing blitz A24's marketing strategy for "Marty Supreme" included flying a blimp over Los Angeles, releasing Wheaties boxes with Timothée Chalamet on them and exclusive merch. “Marty Supreme” represents A24’s biggest production budget to date, at about $60 million. The marketing cost though is widely believed to be less expensive than a traditional campaign because of its reliance more on unconventi

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🛍️ Macy's to Pilot Amazon Retail Ad Service Macy's is set to become the first major retailer to pilot the Amazon Retail Ad Service, extending Amazon.com 's sponsored product ads to the Macy's Media Network. This collaboration allows Macy's to partner with brands that may not meet its ad investment thresholds, giving Amazon a percentage of sales while Macy's handles fulfillment. The move marks an evolution in retail media, merging two large commerce ecosystems. Full story:...

📊 AdWeek Spotlight: The Future of Martech Innovations AdWeek dives into how the latest martech innovations are transforming advertising. From advanced personalization engines to new cross-channel analytics tools, the publication explores how brands are leveraging emerging tech to outperform competitors. Read full story 🧑‍💼 C-Suite Leadership Moves Signal Industry Shifts Executives across the industry are stepping into new roles. Notable moves include the appointment of a

The advertising world has always been shaped by social shifts, technological trends, and economic cycles. But nothing in recent memory has disrupted and redefined the industry quite like the COVID-19 pandemic. The contrast between advertising immediately before the pandemic and advertising today is stark. From tone and targeting to platforms and priorities, nearly every aspect of the field has evolved to meet the demands of a changed world. In the months leading up to 2020, a

As we move further into 2025, the role of influencers in marketing has continued to evolve. What began as a simple tool for brand awareness has grown into a cornerstone of modern marketing strategies. Summer 2025 is shaping up to be a pivotal time for influencer-driven campaigns, and brands must adapt to stay relevant in an ever-changing digital landscape. Let’s explore how influencer marketing is making waves this summer and the key trends that marketers should be paying att

Retail media is no longer just an experiment—it’s a billion-dollar battleground. What started as an Amazon-dominated channel has now become a centerpiece in many CMOs’ media strategies. In 2025, nearly every major retailer has its own media network, and the lines between commerce, content, and advertising are blurring fast. Here’s what CMOs need to know now. Retail Media Spend Is Surging—With No Signs of Slowing Down Brands are shifting budgets away from traditional channels

The media landscape in 2025 is fragmented, fast-moving, and fiercely competitive. Consumers don’t think in channels—they move fluidly across them. That’s why cross-channel advertising has become essential for CMOs aiming to drive growth, efficiency, and relevance. Here’s what leaders need to know now. Siloed Campaigns Are Costing You Running isolated campaigns by channel might still be common—but it's also costing you performance. Only 8% of consumers complete their purchase

In a world of shrinking attention spans and fragmented consumer journeys, CMOs are under pressure to justify every dollar. Traditional attribution models can’t keep up. Enter AI-powered Marketing Mix Modeling (MMM)—an emerging must-have for leaders looking to unlock deeper insights, reallocate budgets faster, and drive performance with precision. The Attribution Apocalypse: Why CMOs Are Ditching Old Models The decline of third-party cookies and shifts in consumer privacy have

Third-party cookies are disappearing—and the clock's almost out. With Google phasing them out across Chrome by the end of 2025, marketers are being pushed to answer one urgent question: Now what? For years, cookies made targeting and tracking simple. But in a privacy-first world, the rules of performance marketing are changing. Here’s how leading brands are shifting from clicks to context—and what’s working now. Context is Back—and It’s Smarter Than Ever Contextual targeting

Generative AI is no longer a futuristic concept—it's a present-day force reshaping the advertising landscape. From content creation to media buying, AI's influence is profound and growing. Here's a concise overview of how generative AI is impacting advertisers today. Creative Production: Efficiency Meets Innovation Generative AI is revolutionizing content creation, enabling faster production and higher levels of personalization. AI-generated content accounted for 47% of digit

A legal battle between TikTok Global LLC and ByteDance Ltd., the Chinese parent company of TikTok Inc., has erupted into a high-stakes lawsuit alleging antitrust violations, conspiracy, and fraudulent business practices. The Florida-based TikTok Global is seeking no less than $58 billion in damages, accusing ByteDance and its founder, Yiming Zhang, of sabotaging a legitimate acquisition deal to maintain control over TikTok’s U.S. operations. The Allegations: A "Rigged" Deal a

Artificial Intelligence (AI) is revolutionizing the advertising and marketing landscape, offering unprecedented opportunities for personalization, targeting, and efficiency. However, this transformation also brings challenges related to transparency, ethics, and consumer trust. The Federal Communications Commission (FCC), the nation's top telecommunications regulator, is gearing up to address the burgeoning use of AI in political advertisements, a move that could redefine tra

In celebration of its 65th anniversary, Barbie is honoring nine trailblazing women athletes from around the world by creating one-of-a-kind Role Model dolls in their likeness. This initiative aims to inspire young girls to stay in sports and recognize their full potential, highlighting the significant impact of sports in fostering self-confidence, ambition, and empowerment. Barbie Dream Gap Project and Partnerships This initiative is part of Barbie's broader commitment to lev

In the ever-evolving landscape of retail marketing, Target has once again proven its prowess with the launch of its latest campaign, "That Target Feeling." This campaign, which debuted on May 20, 2024, is a masterclass in leveraging nostalgia, user-generated content, and pop culture to create a compelling and relatable narrative. Here’s a closer look at how Target is capturing the hearts and minds of consumers and what marketing executives can learn from this innovative appr

In a move that could be dubbed "capitalizing on calorie counting," food giant Nestlé has unveiled a cunning strategy to cash in on the weight-loss drug craze. Facing concerns from investors about the potential impact of appetite suppressants like Ozempic and Wegovy on future sales, the company has decided to embrace the trend rather than fight it. Unveiling the Vital Pursuit Line Nestlé's latest offering, the Vital Pursuit line, is a collection of frozen meals designed specif

In the ever-escalating battle for tech supremacy, Samsung Electronics has unleashed a sizzling comeback targeting Apple 's controversial iPad Pro advertisement. Capitalizing on its rival's misstep, the Korean tech behemoth has crafted a sassy response that has ignited a firestorm across the digital realm. The Spark That Ignited the Flame Apple's now-infamous "Let Loose" event last week aimed to unveil its latest innovations, including the highly anticipated iPad Pro. However,

From the twisted minds that brought you canned water laced with anti-corporate sarcasm, comes a contest so delightfully deranged, it'll make your adrenaline junkie heart skip a beat. Liquid Death, the rebellious beverage brand hellbent on disrupting the mundane, is giving away either a fully functional $400,000 fighter jet or a briefcase stuffed with a cool quarter-million dollars in cold, hard cash. A Morbid Sense of Humor That Slays If you're unfamiliar with Liquid Death, l

As the 2024 National Basketball Association (NBA) Playoffs heat up, the league has unveiled an electrifying new campaign to promote the upcoming NBA Finals. Titled "The Toast," this cinematic ad celebrates the pinnacle of the basketball season with an A-list cast of stars from sports, entertainment, and music. A Glamorous Gala Hosted by Dwyane Wade At the center of "The Toast" is NBA legend and three-time champion Dwyane Wade , who hosts an elegant gala inviting one and all t

As TikTok's fate remains unclear amidst data privacy concerns and potential bans, beauty brands that found virality on the short-form video platform are diversifying their strategies. Many are now increasing investment in Youtube's Shorts feature as an alternative channel. TikTok upended the beauty industry by allowing users to democratize trends and shift marketing power toward consumer-created content. "The 'unsexy' beauty conversation really took off organically on TikTok,