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CMO Insights
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Tech Titans Clash: Samsung Roasts Apple's Ill-Fated iPad Pro Ad
In the ever-escalating battle for tech supremacy, Samsung Electronics has unleashed a sizzling comeback targeting Apple 's controversial...
May 21, 2024
Dude, Where's My Jet? Liquid Death's Insane Fighter Jet Giveaway
From the twisted minds that brought you canned water laced with anti-corporate sarcasm, comes a contest so delightfully deranged, it'll...
May 21, 2024
The NBA Launches Star-Studded "The Toast" Campaign for 2024 Finals
As the 2024 National Basketball Association (NBA) Playoffs heat up, the league has unveiled an electrifying new campaign to promote the...
May 21, 2024
TikTok Beauty Brands Pivot to YouTube Shorts Amid Platform's Uncertain Future
As TikTok's fate remains unclear amidst data privacy concerns and potential bans, beauty brands that found virality on the short-form...
May 20, 2024
Duracell Doubles Down on Partnership with Ariana Madix with New "Assistant Ann" Ad
The Duracell Company is doubling down on its popular ad campaign featuring Bravo TV's Vanderpump Rules star Ariana Madix by releasing a...
May 15, 2024
Ad Giants Double Down on TikTok Amid White House Ownership Mandate
Top agencies actively promote TikTok's ad capabilities despite forced sale order In a unanimous show of support, many of America's...
May 8, 2024
Snickers Launches Global 'Hungry Skies' Campaign Targeting Air Travelers
Mars flagship chocolate brand Snickers is taking flight with a major new international marketing push aimed at capturing a bigger share...
Apr 30, 2024
Prada Makes WNBA Draft History Dressing Caitlyn Clark
In a historic move for both the fashion and basketball worlds, luxury brand Prada dressed Caitlyn Clark for her appearance at the 2024...
Apr 16, 2024
Ikea Embraces Household Chaos with Adorable "Pet Destruction" Ad Campaign
In a delightfully self-deprecating move, IKEA is celebrating the realities of home life with pets through its latest ad campaign. Rather...
Apr 5, 2024
Mayo Haters Hate NotMayo in Debut Campaign from Kraft Heinz and The Not Co
Kraft Heinz and The NotCo have launched their first joint creative campaign since entering a partnership in 2022. The humorous video for...
Apr 2, 2024
GenAI Powers Wurl's New "BrandDiscovery" Solution for Emotion-Driven CTV Ad Targeting
The GenAI-powered solution provides scene-level contextual targeting to help advertisers align the emotional sentiment of their campaign...
Mar 28, 2024
Levi's Invites Fans to Dance in First Major Campaign Under New CMO
Levi Strauss & Co. is getting customers around the world moving to the beat with "The Floor Is Yours", the iconic denim brand's first...
Mar 27, 2024
Unleashing Generative AI for Personalized Marketing at Scale: Accenture and Adobe Forge Pioneering Partnership
Through a strategic expansion of its relationship of more than 20 years, Accenture (NYSE: ACN) has been selected by Adobe (Nasdaq: ADBE)...
Mar 26, 2024
Elf Cosmetics Serves Up Hot Reality TV Tea with Love Is Blind Campaign
For brand marketers looking to tap into major cultural moments, elf Cosmetics just provided a masterclass with its "Makeup Over Makeup"...
Mar 22, 2024
Reddit Goes Public: A New Frontier for Advertisers
Reddit, Inc. , the online discussion forum known for its quirky communities and viral content, made its highly anticipated debut on the...
Mar 21, 2024
CMO Insights with Erin Levzow, CMO, Museum of Ice Cream
Experiential destinations have exploded in popularity, offering immersive adventures that stimulate the senses and create share-worthy...
Mar 20, 2024
Digital Industry Moves Aggressively to Privacy-by-Design, According to IAB's Annual State of Data Report
Today IAB released its annual report, "State of Data 2024: How the Digital Ad Industry is Adapting to the Privacy-by-Design Ecosystem."...
Mar 18, 2024
Hyundai's "The Drop" Marketing Campaign Unveils the New 2024 Hyundai Santa Fe Heralding Sneaker Culture
Hyundai in collaboration with Culture Brands, its African American marketing agency, launched their new multicultural campaign featuring...
Mar 15, 2024
SXSW Brand Innovators Awards 2024: Celebrating Groundbreaking Innovation
Austin, TX - The annual South by Southwest (SXSW) Conference and Festivals celebrated cutting-edge innovation across multiple categories...
Mar 14, 2024
Connect with NYC's Top Marketing Minds at Exclusive CMO Room Event
On the evening of Thursday, March 28th, Ragtrader is hosting an exclusive networking event bringing together CMOs and senior marketing...
Mar 13, 2024
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