Nick Fernandez

One news brief. One weekly dose. Essential news that makes a mark and shapes what’s next. AI Search Reshapes Visibility and Ad Inventory Google continues pushing AI-first search experiences, accelerating zero-click behavior and compressing traditional ad inventory. As discovery shifts into AI-generated results, marketers will need to rethink how intent is captured—and where value is created. (Search Engine Land / The Information) Meta Leans Further Into Fully Automated Advertising Meta...

It was so inspiring bringing together such a forward thinking group of marketing leaders from all industries together last night. A few themes consistently surfaced in our conversation: the importance of identifying recurring revenue opportunities through thoughtful cross-sell and upsell strategies, and the role CRM data mining plays in uncovering those opportunities. We also discussed how the most effective organizations treat brand and performance marketing as complementary forces rather...

One news brief. One weekly dose. Essential news that makes a mark and shapes what’s next. 🤖 AI-Driven Advertising Tests Expand with Retail and Enterprise Partners OpenAI has begun testing advertising inside ChatGPT in the United States with major retail partners including Target, Adobe, Williams-Sonoma, and Albertsons. These early pilots aim to explore how contextually relevant ads can appear alongside AI responses during product discovery moments. (PYMNTS) 🔎 Google Accelerates AI-Powered...