Atlanta CMORoom @ St. Cecilia (June 10, 2026)

It was so great getting everyone together yesterday! Thank you for dedicating your evening to being with us. A huge thank you to Andy Cotten, and AdMedia for making nights like this possible. Andy is a paid media expert and a valuable resource for helping brands expand reach and drive performance.

We hope you enjoyed the conversations and connections, and left with a few new perspectives.

→ Depth of reach is becoming more important than reach alone. Marketers are looking beyond impressions and scale, focusing instead on how effectively they are connecting with the audiences that matter most.

→ Focus is a growth strategy. Whether discussing campaigns, measurement, product launches, or organizational priorities, the leaders making the biggest impact are often the ones disciplined enough to focus on what truly moves the business.

→ Performance marketing continues to face new realities. Whether discussing platform changes, privacy regulations, NFL sponsorship rules, or the rapid rise in athlete compensation and NIL-driven economics, one thing was clear: success requires adaptability, transparency, and a relentless focus on proving value.

→ Transparency remains non-negotiable. The ability to clearly understand performance, attribution, investment, and outcomes is becoming increasingly important across organizations.

→ Diminishing returns. More budget doesn't always mean more growth. The conversation centered on identifying where investment creates incremental value and where it simply creates more activity.

Community, experience, and brand affinity often drive performance long before someone enters the funnel.