Nick Fernandez

It was so great getting everyone together yesterday! Thank you for dedicating your evening to being with us. A huge thank you to Andy Cotten, and AdMedia for making nights like this possible. Andy is a paid media expert and a valuable resource for helping brands expand reach and drive performance. We hope you enjoyed the conversations and connections, and left with a few new perspectives. → Depth of reach is becoming more important than reach alone. Marketers are looking beyond impressions...

One news brief. One weekly dose. Essential news that makes a mark and shapes what’s next. AI Search Reshapes Visibility and Ad Inventory Google continues pushing AI-first search experiences, accelerating zero-click behavior and compressing traditional ad inventory. As discovery shifts into AI-generated results, marketers will need to rethink how intent is captured—and where value is created. (Search Engine Land / The Information) Meta Leans Further Into Fully Automated Advertising Meta...

It was so inspiring bringing together such a forward thinking group of marketing leaders from all industries together last night. A few themes consistently surfaced in our conversation: the importance of identifying recurring revenue opportunities through thoughtful cross-sell and upsell strategies, and the role CRM data mining plays in uncovering those opportunities. We also discussed how the most effective organizations treat brand and performance marketing as complementary forces rather...