Nick Fernandez

One news brief. One weekly dose. Essential news that makes a mark and shapes what’s next. 🤖 AI-Driven Advertising Tests Expand with Retail and Enterprise Partners OpenAI has begun testing advertising inside ChatGPT in the United States with major retail partners including Target, Adobe, Williams-Sonoma, and Albertsons. These early pilots aim to explore how contextually relevant ads can appear alongside AI responses during product discovery moments. (PYMNTS) 🔎 Google Accelerates AI-Powered...

Los Angeles CMORoom delivered! The LA community is truly one of a kind. Every leader in that room brings perspective, candor, and real-world experience — and that’s what makes this community authentic and powerful. Between bites and beverages, the conversations covered everything from CFO/CMO budget alignment to athlete influencers and reaching new audiences, to the rapid shifts in consumer behavior reshaping strategy. MANSCAPED’s Lawn Mower trimmers came up. Fortnite (yes, including the Kim...

OpenAI and Microsoft deepen AI commercialization push across enterprise tools Microsoft expanded AI copilots across Dynamics, Power Platform, and Ads, while OpenAI rolled out new enterprise features focused on workflow automation and data security—signaling faster AI adoption inside marketing, sales, and performance teams. (Microsoft / OpenAI) Retail media heats up as Amazon, Walmart, and Target roll out new measurement tools Amazon Ads and Walmart Connect introduced expanded closed-loop...