CMORoom Weekly News Roundup (July 19-July 25, 2026)

One news brief. One weekly dose.

Essential news that makes a mark and shapes what’s next.

Samsung Teams Up With Marvel for New

Spider-Man Campaign

Samsung is entering the Marvel universe with a new campaign that positions its Galaxy devices as Spider-Man's newest must-have gadget. By blending entertainment with product storytelling, the collaboration taps into one of the world's biggest franchises to capture fan attention. The campaign highlights how brands continue to leverage blockbuster IP to build cultural relevance and drive deeper consumer engagement.

(AdWeek)

Kraft Heinz Brings Disney Magic to Its Brands

Kraft Heinz has signed a multiyear partnership with Disney that will bring its products to Disney parks, resorts, and cruise lines while introducing Disney characters across iconic brands like Heinz, Philadelphia, and Kraft Mac & Cheese. The deal highlights how marketers are increasingly blending entertainment, retail, and experiential marketing to create memorable brand experiences that extend far beyond the grocery aisle.

(Wall Street Journal)

GM Taps Nissan CMO to Lead Buick & GMC Marketing

General Motors has hired Allyson Witherspoon, formerly Nissan's Chief Marketing Officer, to oversee marketing for both Buick and GMC. The high-profile leadership move comes as GM continues investing in the growth of its premium SUV and truck brands, signaling a renewed focus on brand transformation, customer experience, and modern marketing as the automaker navigates its EV future.

(AdAge)

Hanes Gets Comfortable With Bold New Brand Platform 

Hanes launched its new "Get Comfortable" campaign, shifting from product-focused messaging to a more expressive, confidence-driven brand platform. Created by Special U.S., the campaign uses humor and cultural storytelling to modernize the heritage brand, signaling a broader trend of legacy companies evolving their creative to build stronger emotional connections with today's consumers.

(AdWeek)

Summer Fridays Is Chasing More Than Viral Success

Summer Fridays is expanding beyond its viral skincare roots with new body care and fragrance launches, while prioritizing repeat purchases, retail excellence, and global growth over chasing the next trend. The strategy reflects a broader shift in beauty as founder-led brands focus on long-term brand equity, operational strength, and customer loyalty instead of short-lived social media buzz.

(Vogue)