CMORoom Weekly News Roundup (September 6 -September 12, 2026)
One news brief. One weekly dose.
Essential news that makes a mark and shapes what’s next.
The Vitamin Shoppe Puts Growth at the Heart of Marketing
The Vitamin Shoppe appointed Kimberley Gardiner as EVP, Chief Marketing and Growth Officer, bringing the former Tractor Supply marketing leader into the retailer’s C-suite. Her expanded remit brings marketing and growth under one leader, reflecting the continued convergence of brand, customer acquisition, digital commerce and business performance. Gardiner will help drive a more connected approach to how the brand builds awareness, engages customers and delivers growth.
(Media Post)
Jeep Ties Its Brand to the Country That Made It
Jeep is leaning heavily into its American heritage with its new “This Is Jeep Country” campaign, celebrating 85 years of the brand’s connection to the U.S. and the values of freedom, capability and resilience. The campaign is a broader brand play than a product push, using Jeep’s history and cultural identity as a way to reinforce what makes the brand distinctive at a time when automotive marketers are competing for relevance beyond the vehicle itself.
(Brand Innovators)
From Samsung to Samuel Adams: Boston Beer Names Its New CMO
Allison Stransky, Samsung U.S.’s marketing chief, is joining The Boston Beer Company as CMO, effective October 12. She will oversee brand, shopper marketing, digital/social, media, sponsorships, experiential and consumer insights across Samuel Adams, Truly, Twisted Tea and the company’s broader portfolio. The move brings her data-driven, technology-focused marketing background into CPG as Boston Beer continues to evolve how it connects with consumers.
(Marketing Dive)
Dunkin’ Solves the “Sixth Spice Girl” Mystery With Pumpkin Spice
Dunkin’ is leaning into ’90s nostalgia to launch its latest pumpkin spice push, bringing together Spice Girls Emma Bunton and Geri Halliwell-Horner with comedian Rachel Dratch to reveal the mystery of the “sixth Spice Girl.” The campaign turns a familiar pop-culture conversation into a brand-owned joke, using nostalgia, humor and celebrity talent to generate buzz while keeping pumpkin spice at the center of the story. It’s a playful example of Dunkin’ making a seasonal product feel like a broader cultural moment.
(AdWeek)
Pandora Is Rebuilding Its Brand Around Gen Z
Pandora is shifting its marketing strategy beyond its historically TV-heavy approach to connect with Gen Z through creators, fashion, cultural moments and experiential marketing. Under CMO Jennie Farmer, the brand is leaning into collaborations, immersive activations and personalized storytelling to make Pandora feel more culturally relevant and connected to how younger consumers discover and engage with brands, while still protecting its global identity and recognition.
(Vogue)
