CMORoom Insider

Consumers are spending less time conducting extensive research; they're asking AI platforms for recommendations and then validating those recommendations through trusted communities. For years, search was the gateway to discovery. Consumers typed a question into Google, compared options, and made decisions on their own terms. Today, that journey is changing faster than most brands realize. As AI-powered search becomes a primary source of information, marketers are being chall

There was a time when you could walk down any supermarket aisle, glance at a shelf, and know exactly what you were looking at without reading a single label. Banks looked trustworthy. Insurance companies looked corporate. Protein brands looked aggressive. Water brands looked pure. Luxury brands looked expensive. These weren't coincidences. They were category codes, the visual, verbal, and emotional shortcuts industries spent decades refining to help consumers instantly decode

Marketing gets them in the door. The brand is what brings them back. In today’s marketing landscape, especially in the restaurant industry, there’s no such thing as a clean, linear strategy. Every decision sits at the intersection of competing priorities: immediate revenue versus long-term brand equity, performance marketing versus emotional connection, data versus instinct. For CMOs, the role has evolved far beyond campaigns and channels. It’s about stewardship, of the brand

In this conversation, David Lorango, Fractional CMO to global retail brands, shares a candid look at what it really takes to drive performance today, from navigating lower-funnel saturation to leveraging agentic AI and redefining how fashion brands build awareness. Drawing from experience across enterprise retailers and high-growth startups, he breaks down where the real opportunities lie and where many brands are still getting it wrong.

Generative AI is no longer a futuristic concept—it's a present-day force reshaping the advertising landscape. From content creation to media buying, AI's influence is profound and growing. Here's a concise overview of how generative AI is impacting advertisers today. Creative Production: Efficiency Meets Innovation Generative AI is revolutionizing content creation, enabling faster production and higher levels of personalization. AI-generated content accounted for 47% of digit

Aaron Zagha is currently the CMO at Newton Baby, the direct-to-consumer brand behind the safest baby crib mattress on the market and...