Ali Sutherland

1. Get ready for the AI ad-pocalypse Generative AI is rapidly reshaping advertising, lowering production costs and flooding feeds with AI-generated ads, but also sparking backlash about creativity, authenticity, and consumer reactions. Some brands embrace AI, others push back, and a counter-movement celebrating imperfect, human creativity is emerging. Source: https://tinyurl.com/AI-Ads-Verge 2. TikTok launches new ad solutions  targeting entertainment marketers TikTok is expanding its ad...

A blimp, Timothée Chalamet and a Wheaties box: Behind the 'Marty Supreme' marketing blitz A24's marketing strategy for "Marty Supreme" included flying a blimp over Los Angeles, releasing Wheaties boxes with Timothée Chalamet on them and exclusive merch. “Marty Supreme” represents A24’s biggest production budget to date, at about $60 million. The marketing cost though is widely believed to be less expensive than a traditional campaign because of its reliance more on unconventional stunts....

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