Ali Sutherland

Here's a look at what's been going on. What strikes your interest? Let us know!

🛍️ Macy's to Pilot Amazon Retail Ad Service Macy's is set to become the first major retailer to pilot the Amazon Retail Ad Service, extending Amazon.com 's sponsored product ads to the Macy's Media Network. This collaboration allows Macy's to partner with brands that may not meet its ad investment thresholds, giving Amazon a percentage of sales while Macy's handles fulfillment. The move marks an evolution in retail media, merging two large commerce ecosystems. Full story:...

📊 AdWeek Spotlight: The Future of Martech Innovations AdWeek dives into how the latest martech innovations are transforming advertising. From advanced personalization engines to new cross-channel analytics tools, the publication explores how brands are leveraging emerging tech to outperform competitors. Read full story 🧑‍💼 C-Suite Leadership Moves Signal Industry Shifts Executives across the industry are stepping into new roles. Notable moves include the appointment of a new Chief...