How Advertising Has Changed: Pre-Pandemic vs. Today
The advertising world has always been shaped by social shifts, technological trends, and economic cycles. But nothing in recent memory has disrupted and redefined the industry quite like the COVID-19 pandemic. The contrast between advertising immediately before the pandemic and advertising today is stark. From tone and targeting to platforms and priorities, nearly every aspect of the field has evolved to meet the demands of a changed world. In the months leading up to 2020, advertising was...
