Rain, shine, whatever the forecast says, Minneapolis shows up. And last night, you proved it.

At Belle & Grey at Hotel Landing, the table was full of marketing leaders ready to share what’s working, challenge assumptions, and get real about what’s not.

Exactly the kind of room we want to build.

A few ideas we’re still thinking about:

→ Outcomes over activity. Clicks are one thing. Customers, meetings, and purchases move the business.

→ Search is bigger than acquisition. Awareness, reputation, and brand building are all part of the game.

→ Creators need more than reach. The right audience, credible storytelling, and real measurement matter.

→ Lead with the benefit. People want better service and less friction, not another “AI-powered” promise.

→ Pressure-test the proof. A promising pilot is just that. Scale is the test.

But the best part? The candor. The questions. The willingness to put it all on the table.

A special thank you to Jeff Alderman & AdMedia for helping make the evening happen. We’re grateful for the continued partnership and for Jeff’s expertise at the table, helping marketers think differently about reach, performance, and the constantly evolving marketing landscape.

Safe to say, there’s plenty more to come from CMORoom Minneapolis.

Next up: Mara. Date dropping soon.