Insights
The Marketing Landscape,
Through Our Lens
Sep 30 • 1 min read
Event Recap
Minneapolis CMORoom Recap (September 29, 2026) @ Belle & Grey
Rain, shine, whatever the forecast says, Minneapolis shows up. And last night, you proved it. At Belle & Grey at Hotel Landing, the table was full of marketing leaders ready to share what’s working, challenge assumptions, and get real about what’s not. Exactly the kind of room we want to build. A few ideas we’re still thinking about: → Outcomes over activity. Clicks are one thing. Customers, meetings, and purchases move the business. → Search is bigger than acquisition. Awareness, reputation,...
Sep 28 • 1 min read
Event Recap
Atlanta CMORoom Recap (September 24, 2026) @ The Third Space
Atlanta, we’re still savoring this one. Last week at The Third Space, we sat down with a seriously impressive group of marketing leaders, and the caliber of the conversation was clear from the first course. Real challenges. Real tradeoffs. Real ideas. We talked changing consumer behavior, what value really means, the tension between short-term performance and long-term brand building, the growing influence of creators, and where AI actually belongs in the mix. In other words: plenty to chew...
Sep 17 • 2 min read
Newsroom
CMORoom Weekly News Roundup (September 13 -September 19, 2026)
One news brief. One weekly dose. Essential news that makes a mark and shapes what’s next. Island AdFest is Where Media Moves Forward This week in Puerto Rico, AdMedia’s AdFest brought together a curated group of senior marketing, advertising and media leaders for four days of ideas, connection and perspective on where the industry is headed. From AI and emerging technology to media innovation, consumer behavior and growth, the conversations are designed to move beyond the obvious and explore...
Sep 16 • 5 min read
Brand Highlight
Vaseline’s Consumer-Led Innovation Strategy: Lessons for Modern Marketers
Vaseline’s recent marketing strategy offers a powerful lesson in consumer-led innovation: the future of brand growth may come from understanding what consumers are already creating, sharing, and adapting around a product.
Sep 10 • 2 min read
Newsroom
CMORoom Weekly News Roundup (September 6 -September 12, 2026)
One news brief. One weekly dose. Essential news that makes a mark and shapes what’s next. The Vitamin Shoppe Puts Growth at the Heart of Marketing The Vitamin Shoppe appointed Kimberley Gardiner as EVP, Chief Marketing and Growth Officer, bringing the former Tractor Supply marketing leader into the retailer’s C-suite. Her expanded remit brings marketing and growth under one leader, reflecting the continued convergence of brand, customer acquisition, digital commerce and business performance....
Sep 3 • 2 min read
Newsroom
CMORoom Weekly News Roundup (August 30-September 5, 2026)
One news brief. One weekly dose. Essential news that makes a mark and shapes what’s next. PepsiCo Hands Global Media to Publicis Without a Pitch PepsiCo has appointed Publicis Groupe as its exclusive global media partner, ending Omnicom’s more-than-25-year relationship with the CPG giant. The move is notable not only for its scale, but because Publicis won the business without a competitive pitch and will build a new AI- and data-powered model spanning strategy, planning, activation, identity...
Sep 1 • 3 min read
Brand Highlight
From Country Club to TikTok: The Ralph Lauren Comeback
Ralph Lauren’s comeback isn’t simply about nostalgia. As Gen Z discovers vintage Polo, the Polo Pony and the brand’s iconic Americana codes, Ralph Lauren has found a way to make its heritage feel relevant again—without reinventing who it is. From cultural relevance to increased marketing investment, the strategy offers a powerful lesson for CMOs: sometimes the strongest path forward isn’t changing the brand, but giving a new generation a reason to see it differently.
Aug 27 • 2 min read
Newsroom
CMORoom Weekly News Roundup (August 23-August 29, 2026)
One news brief. One weekly dose. Essential news that makes a mark and shapes what’s next. Pizza Hut Turns Its Own Name Into the Campaign Pizza Hut is becoming simply “Hut” through Aug. 31, tying the stunt to football season and the quarterback cadence “hut, hut, hike.” The campaign stars Josh Allen and uses the brand’s name itself as the creative idea, giving Pizza Hut a simple hook that can travel across advertising, social and sports culture. It’s another example of brands using...
Aug 27 • 1 min read
Event Recap
Chicago CMORoom Recap (August 26, 2026) @ Tetto Rooftop
Last night, CMORoom Chicago went rooftop. Tetto Rooftop, a warm summer night, Chicago views, and a roof full of marketing leaders ready to get into the real stuff. A few of the highlights: → Finding incremental media spend while budgets get tighter → Keeping strategy at the center of marketing → Balancing efficiency with growth → And, somehow, why going back to school suddenly sounds pretty appealing. That’s the kind of room CMORoom is built for: smart people, interesting perspectives, and...
