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Sep 17 • 2 min read
Newsroom
CMORoom Weekly News Roundup (September 13 -September 19, 2026)
One news brief. One weekly dose. Essential news that makes a mark and shapes what’s next. Island AdFest is Where Media Moves Forward This week in Puerto Rico, AdMedia’s AdFest brought together a curated group of senior marketing, advertising and media leaders for four days of ideas, connection and perspective on where the industry is headed. From AI and emerging technology to media innovation, consumer behavior and growth, the conversations are designed to move beyond the obvious and explore...
Sep 10 • 2 min read
Newsroom
CMORoom Weekly News Roundup (September 6 -September 12, 2026)
One news brief. One weekly dose. Essential news that makes a mark and shapes what’s next. The Vitamin Shoppe Puts Growth at the Heart of Marketing The Vitamin Shoppe appointed Kimberley Gardiner as EVP, Chief Marketing and Growth Officer, bringing the former Tractor Supply marketing leader into the retailer’s C-suite. Her expanded remit brings marketing and growth under one leader, reflecting the continued convergence of brand, customer acquisition, digital commerce and business performance....
Sep 3 • 2 min read
Newsroom
CMORoom Weekly News Roundup (August 30-September 5, 2026)
One news brief. One weekly dose. Essential news that makes a mark and shapes what’s next. PepsiCo Hands Global Media to Publicis Without a Pitch PepsiCo has appointed Publicis Groupe as its exclusive global media partner, ending Omnicom’s more-than-25-year relationship with the CPG giant. The move is notable not only for its scale, but because Publicis won the business without a competitive pitch and will build a new AI- and data-powered model spanning strategy, planning, activation, identity...
Aug 27 • 2 min read
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CMORoom Weekly News Roundup (August 23-August 29, 2026)
One news brief. One weekly dose. Essential news that makes a mark and shapes what’s next. Pizza Hut Turns Its Own Name Into the Campaign Pizza Hut is becoming simply “Hut” through Aug. 31, tying the stunt to football season and the quarterback cadence “hut, hut, hike.” The campaign stars Josh Allen and uses the brand’s name itself as the creative idea, giving Pizza Hut a simple hook that can travel across advertising, social and sports culture. It’s another example of brands using...
Aug 20 • 2 min read
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CMORoom Weekly News Roundup (August 16-August 22, 2026)
One news brief. One weekly dose. Essential news that makes a mark and shapes what’s next. Vuori’s New Growth Playbook Vuori has tapped Carey Collins Krug, formerly CMO of Abercrombie & Fitch, to lead its marketing as the rapidly growing activewear brand looks to expand its lifestyle footprint. Krug arrives after helping oversee one of retail’s most notable brand transformations, making her appointment particularly interesting as Vuori works to become more than a performance apparel company....
Aug 13 • 2 min read
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CMORoom Weekly News Roundup (August 9-August 15, 2026)
One news brief. One weekly dose. Essential news that makes a mark and shapes what’s next. Dove, Polo Ralph Lauren & Lacoste Serve Up New US Open Activations Dove, Polo Ralph Lauren and Lacoste are each finding different ways to turn the US Open into a broader cultural moment. From Dove’s “Don’t Sweat It. Make A Racket.” campaign and Re[set] Club to fashion-driven experiences and hospitality, the brands are looking beyond traditional sponsorship to create reasons for consumers to engage. The...
Aug 6 • 2 min read
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CMORoom Weekly News Roundup (August 2-August 8, 2026)
One news brief. One weekly dose. Essential news that makes a mark and shapes what’s next. Shark Week Proves the Power of Building Marketing Moments More than three decades after its debut, Shark Week remains one of television's most successful branded entertainment platforms. Discovery has transformed the annual event into a cultural marketing moment, bringing together advertisers, celebrity partnerships, immersive brand activations, and cross-platform experiences that extend well beyond...
Jul 30 • 2 min read
Newsroom
CMORoom Weekly News Roundup (July 26-August 1, 2026)
One news brief. One weekly dose. Essential news that makes a mark and shapes what’s next. Retail Media's Next Battle: Walmart vs. Amazon The competition between Walmart and Amazon is expanding far beyond retail and into connected TV advertising. As both companies strengthen their retail media ecosystems, marketers have more opportunities to connect streaming campaigns directly to shopping behavior and sales, bringing performance measurement closer to the living room. The battle underscores...
Jul 23 • 2 min read
Newsroom
CMORoom Weekly News Roundup (July 19-July 25, 2026)
One news brief. One weekly dose. Essential news that makes a mark and shapes what’s next. Samsung Teams Up With Marvel for New Spider-Man Campaign Samsung is entering the Marvel universe with a new campaign that positions its Galaxy devices as Spider-Man's newest must-have gadget. By blending entertainment with product storytelling, the collaboration taps into one of the world's biggest franchises to capture fan attention. The campaign highlights how brands continue to leverage blockbuster IP...
