Insights
The Marketing Landscape,
Through Our Lens
Sep 16 • 5 min read
Brand Highlight
Vaseline’s Consumer-Led Innovation Strategy: Lessons for Modern Marketers
Vaseline’s recent marketing strategy offers a powerful lesson in consumer-led innovation: the future of brand growth may come from understanding what consumers are already creating, sharing, and adapting around a product.
Sep 1 • 3 min read
Brand Highlight
From Country Club to TikTok: The Ralph Lauren Comeback
Ralph Lauren’s comeback isn’t simply about nostalgia. As Gen Z discovers vintage Polo, the Polo Pony and the brand’s iconic Americana codes, Ralph Lauren has found a way to make its heritage feel relevant again—without reinventing who it is. From cultural relevance to increased marketing investment, the strategy offers a powerful lesson for CMOs: sometimes the strongest path forward isn’t changing the brand, but giving a new generation a reason to see it differently.
Aug 20 • 4 min read
Brand Highlight
Kenvue Gets It: Five moves every brand should steal.
Discover how Kenvue is transforming consumer health marketing through science, innovation, trusted brands, consumer insights, and everyday care.
Jul 7 • 4 min read
Brand Highlight
The Death of Category Codes: Why the best brands no longer look like their competitors?
There was a time when you could walk down any supermarket aisle, glance at a shelf, and know exactly what you were looking at without reading a single label. Banks looked trustworthy. Insurance companies looked corporate. Protein brands looked aggressive. Water brands looked pure. Luxury brands looked expensive. These weren't coincidences. They were category codes, the visual, verbal, and emotional shortcuts industries spent decades refining to help consumers instantly decode what they were...
Jun 15 • 3 min read
Brand Highlight
When Purpose Becomes the Product: What Marketers Can Learn from Tony’s Chocolonely
What if your most powerful marketing channel wasn't advertising? What if it was the product itself? That’s the question Tony’s Chocolonely answers better than almost any modern brand. Founded with a mission to eradicate exploitation in the cocoa industry, Tony’s has built a global powerhouse by turning purpose into a core competitive advantage. Its packaging tells a story. Its product design sparks conversation. Its radical transparency builds bulletproof trust. The result? A level of brand...
May 21 • 3 min read
Brand Highlight
Why Oatly Became One of the Most Influential Brands in Modern Marketing?
Very few consumer brands completely change how an entire category communicates. Oatly did exactly that. Before Oatly became a global brand, plant-based milk was largely marketed through functional messaging focused on health benefits and dietary alternatives. Most brands in the category looked and sounded interchangeable. Oatly recognized consumers were not just looking for another product. They were looking for brands with personality, perspective, and cultural relevance. Instead of...
Apr 20 • 3 min read
Brand Highlight
Liquid Death Marketing Strategy: The Branding Case Study Every CMO Should Study
Why did Liquid Death become one of the most talked-about brands in modern marketing? When most bottled water brands compete by communicating purity, health, and nature, Liquid Death chose a completely different path. Instead of blue labels and mountain imagery, it introduced tallboy cans, heavy metal-inspired branding, and a voice that felt more like an entertainment company than a beverage brand. At first glance, it looked like a gimmick. In reality, it became one of the most discussed...
