Achieving Growth
HELLO
Balancing brand health and growth can be challenging. How do you maintain brand integrity while driving growth, and what strategies do you employ to limit discounting?
#brand
Retail media and TikTok shopping are gaining popularity. How are you incorporating these trends into your marketing strategies, and what challenges or opportunities have you encountered?
#Retail
As we move towards a cookieless world, how are you leveraging first-party data to gain a better understanding of your potential customers, and what strategies are you using for marketing attribution?
#cookies
When overhauling enterprise technology, including your MarTech stack, how do you manage expectations regarding ROI for increased staffing and platform investments? What strategies have you found successful in communicating the value of these investments to your executive team and board?
#martech
With the increasing adoption of AI enterprise tools, how are you optimizing your marketing efforts, and what AI-powered solutions have proven most effective for your organization?
#AI
Scaling brands can be a complex process. What strategies have you found most successful in scaling your brand, and how do you ensure that your marketing efforts remain effective as you grow?
#scale
With the rise of AI in marketing, how do you ensure that your brand maintains its authenticity and differentiates itself from individuals using AI and social media to market their small businesses or become freelance marketers?
Given the changing dynamics of various social media platforms, how have you adjusted your approach to social media marketing, and what platforms have proven most effective for your brand?